The Top 45 Strategies and Tactics you Must Implement to Survive and Thrive in Today's Tough Economy
A Workshop for the Nonprofit Community

May 11, 2009 | New York, NY

This seminar is now closed for registration.

If you’re a fundraiser feeling the tightening of wallets, this timely workshop will give you high impact strategies and tactics to implement during these challenging economic times, with intensive instruction on HOW to do it. Attendees will learn how to develop specific strategies in acquisition, new donor retention and donor cultivation to eek out more net revenue and maintain a healthy donor file amidst the economic storm.

Benefits of Attending

Understand the best strategies for maintaining and growing direct response fundraising programs
Find out what worked and what didn’t in 2008 and learn how to apply these results to 2009
Discover the best acquisition strategies and tactics for getting more and higher value donors
Gain an understanding about the best techniques for retaining donors in a harsh fundraising climate
Learn how to target your best donors – those who will strongly support their cause it’s needed most
Find out how to implement strategies to save on printing, mailing, and postage costs and improve deliverability
Learn how integrated fundraising appeals can boost response and net income
Understand the specific acquisition package and list strategies that make sense during an economic downturn
Discover a wealth of industry resources to stay informed about how the nonprofit sector as a whole and peer organizations are performing

Who Should Attend

Mid-level to senior level development team members who manage their organizations’ direct response fundraising programs. Junior level direct response fundraisers will also benefit.

Why You Should Attend

During this workshop, you WILL:

Learn strategies that you can apply and implement immediately for 2009 fundraising
Receive detailed explanations and step-by-step instructions for implementing these strategies
Be armed with the knowledge and skills needed to overcome to today’s fundraising challenges
Perform group exercises and review case studies that delve into the details of fundraising program planning and execution
Take a closer look at effective package formats and creative techniques that have worked well in a tough economy

Registration Rates

DMA Member/Nonprofit Federation Member Price:	$249
DMA Non-Member Price:	$349

Team Discount Available: Purchase one registration at full price receive each additional registration for a discounted rate of $199.*

*To be eligible for the team discount, all registrants must be from the same company/organization. To receive your team discount, please call DMA's Customer Service team at 212.790.1500.

Registration rates are subject to change.

Lunch will be served each day and is included in your registration rate.

See information on how to join DMA.