Internet Marketing

News
Find out from DMA about the industry news that will affect your business: Daily news summary (3D), Newsstand, DMA Announcments and Press Releases.

Selected News

December 1, 2008 Online Video, TV, and Magazines Influence Video Game Purchases, Find Ad-Ology Survey
November 26, 2008 Discovery, Differentiation, and Discounts Drive Holiday Shoppers to Search, According to Performics
November 19, 2008 Email Experience Council Releases Retail Email Subscription Benchmark Study
November 19, 2008 Email Experience Council Releases Retail Email Subscription Benchmark Study
November 3, 2008 Call for Nominations eec People's Choice: 2009 Best in Email Award
October 15, 2008 DMA PRESENTS 2008 INTERNATIONAL ECHO AWARDS DURING DMA08 IN LAS VEGAS
October 11, 2008 Direct Marketing Association Kicks Off DMA08 Annual Conference & Exhibition in Las Vegas r u Connected?
October 1, 2008 Email Experience Council Releases Email Marketing Q&A's
August 21, 2008 Email Experience Council Announces Roundtable and Advisory Committee Chair Election Results
June 5, 2008 EMAIL EXPERIENCE COUNCIL RELEASES RETAIL EMAIL RENDERING BENCHMARK STUDY
May 21, 2008 MULTICHANNEL MERCHANT PRESENTS 2008 MCM AWARDS
May 21, 2008 AUTHOR KEITH WARDELL PUTS MARKETERS BACK IN THE DRIVER'S SEAT AT 25TH ANNUAL CONFERENCE FOR CATALOG AND MULTICHANNEL MERCHANTS
May 13, 2008 DMA APPLAUDS FTC'S APPROVAL OF NEW RULE PROVISIONS UNDER CAN-SPAM ACT
April 30, 2008 DMA Releases 'New Media Emergence in DM & Brand'; To Host May 7 Virtual Seminar
April 16, 2008 Email Experience Council Partners with Iconix to Fight Email Fraud
April 14, 2008 DMA Asks: 'r u Connected?'
April 9, 2008 DMA Joins Coalition in Responding to FTC's Proposed Self-Regulatory Principles for Online Behavioral Advertising
April 8, 2008 Finalists for 2008 MCM Awards Announced
March 25, 2008 Email Experience Council Releases Inbox Management Tips
March 18, 2008 2008 NCOF to Present Ways for Operations and Fulfillment Professionals to Win in Challenging Economic Times
March 11, 2008 Exciting New Features at 2008 Annual Conference for Catalog & Multichannel Merchants (ACCM)
March 6, 2008 DMA Publishes 30th Edition of 'Statistical Fact Book'
February 25, 2008 Bill Bass, Keith Wardell, and Power Forum Panel Top the Marquee at 2008 Annual Conference for Catalog & Multichannel Merchants (ACCM)
February 20, 2008 DMA B-to-B Marketing Conference Keynoters to Get Down to Business
February 19, 2008 DMA Testifies in Opposition to Governor Spitzer's Proposal to Tax Out-of-State Marketers
February 14, 2008 DMA Testifies Before House Small Business Committee in Support of Business Activity Tax Reform Legislation
February 13, 2008 Email Experience Council Successfully Launches Email Marketing Program for Women's Bean Project
February 13, 2008 Email Experience Council Launches Email Marketing Program for Women's Bean Project
February 12, 2008 Email Measurement Accuracy Coalition Merges With Email Experience Council
February 12, 2008 Email Experience Council Launches Digital Lifestyle Roundtable
February 11, 2008 DMA Launches Automated Tool to Help Members Assess Compliance With Information Security Guidelines
February 5, 2008 2008 Annual Conference for Catalog & Multichannel Merchants (ACCM) is Set for May 19-22 in Orlando
January 31, 2008 DMA Circulation Council to Induct Susan M. Allyn into Circulation Hall of Fame
January 30, 2008 Wacom and eROI Win Email Experience Council's Email Performance Award
January 30, 2008 DMA Kicks Off 2008 International ECHO Awards; Deadline for Entries is April 24
January 25, 2008 Email Experience Council Releases Retail Email Unsubscribe Benchmark Study
January 23, 2008 DMA Releases Statement Regarding New York Governor Spitzer's Proposal to Tax Out-of-State Marketers
January 18, 2008 Email Experience Council Announces Finalists for Email Performance Award
January 17, 2008 DMA Testifies Against Streamlined Sales and Use Tax Agreement Before Florida Taxation Commission
January 8, 2008 DMA Unveils Free Online Service; Enhances DMAChoice, The Consumer Portal for Choice
December 12, 2007 DMA Warns That Recently Approved Sales Tax 'Sourcing Rule' Jeopardizes Sales Tax Simplification
December 7, 2007 Dive Into Email Evolution Pre-Conference Workshops on Feb. 11 in San Diego
December 6, 2007 In US House Testimony, DMA Opposes Mandatory Sales Tax Collection Bill
November 27, 2007 DMA 'Customer Prospecting and Retention Report' is Updated, Expanded
November 14, 2007 New DMA 'Web Analytics Report' Helps Direct Marketers Increase ROI, Conversion Rates
November 14, 2007 Email Experience Council Launches Email Performance Award
November 14, 2007 DMA Releases Statement Regarding New York State's New Policy to Tax Out-of-State Marketers
November 12, 2007 National Conference on Operations & Fulfillment (NCOF) Set for April 7-10 in Orlando
November 8, 2007 Email Experience Council Releases Schedule for Email Evolution Conference
November 2, 2007 DMA Highlights the Critical Importance of Advertising- Supported Internet Content at FTC Town Hall Meeting on Behavioral Marketing
November 1, 2007 DMA Survey Finds That the Majority of Web Users Prefer the Current Model of Online Advertisements
October 30, 2007 DMA Lauds Congress for 7-Year Extension of Internet Tax Moratorium to 2014
October 26, 2007 DMA Lauds Senate for Further Extension of Internet Tax Moratorium to 2014
October 22, 2007 United We Stand: DMA Seminar Creates a Web of Teamwork
October 16, 2007 DMA Lauds House for Passage of Internet Tax Moratorium Extension
October 11, 2007 DMA Lauds House Judiciary Committee for Action on Internet Tax Moratorium
September 27, 2007 Email Experience Council Releases Retail Welcome Email Benchmark Study
September 11, 2007 DMA Releases 15th Annual 'Multichannel Marketing in the Catalog Industry' Report
September 6, 2007 DMEF's Auction for Education Kicks Off
August 29, 2007 Email Experience Council Declares Start of Holiday Retail Email Marketing Season
July 31, 2007 Email Experience Council Releases Retail Email Subscription Benchmark Study
July 23, 2007 DMA's 2007 International ECHO Awards Entries Sets All- Time High
June 27, 2007 Luminaries Kenneth Cole, Shelly Lazarus and Jimmy Wales to Keynote at DMA07 in Chicago
June 13, 2007 Sky Is the Limit for DMA's Search Engine Marketing Council; Energized Council Has All- New Agenda, Events, Educational Opportunities
May 29, 2007 DM Days New York Offers Eight Tailored Tracks to Pinpoint Conferees' Needs
May 23, 2007 David McQuillen of Credit Suisse Keynotes During 2007 ACCM
May 22, 2007 2007 MCM Award Winners Culled From More Than 200 Entries

Internet Marketing Articles
Throughout the year, DMA posts white papers on specific topics, relevant to the direct marketing industry and Internet marketers.

Suggested White Papers

Online Marketing Making the Invisible Visible - November 2008 -- By ReachForcereachforce
American Business in Transition: - November 2008 -- Scott GordonMid-Atlantic Freelance
Successful E-Mail Marketing Methods - September 2008 -- Medical Marketing ServicesMedical Marketing Service, Inc.
Driving ROI Once Your Email is Delivered - September 2008 -- ClickMail MarketingClickMail Marketing
Six 2008 Holiday Email Tips: Exposed - August 2008 -- By Fred TabsharaniVidiemi
Small Business Guide To Web-Based Video Marketing - July 2008 -- By Paul BuraniClicksharp Marketing
Ad Networks And How To Choose Them - July 2008 -- By Robert TasSportgenic
HTML Design and Rendering Tactis for Improved Email Deliverability and Increased Response - July 2008 -- By Megan OuelletListrak
Economic Impact Analysis 2008: The Direct Marketing Industry Report (Executive Summary) - July 2008 -- By Direct Marketing Association UKDMA UK
2008 EMail Marketing Strategies - June 2008 -- By Fred TabsharaniVidi Emi
Email Frequency: How Relevancy Tactics Changed The Rules - May 2008 -- Megan OuelletListrak
Outlook 2008: Essential Email Marketing Deliverability Guide - March 2008 -- Megan Ouellet Listrak
The Art and Science of Email Marketing - March 2008 -- Megan OuelletListrak
Implementing RSS as a Marketing Tool: Delivering content to Drive Leads - March 2008 -- Megan OuelletListrak
Reader's Digest Adds A New Chapter In Customized Direct Marketing With The Xerox 1:1 Lab - March 2008 -- Peloquin, MathieuXerox
Web Analytics - A Reporting Approach - February 2008 -- By Robert Blakeley WebMD
Digital Marketing Services Transaction Activity: Transforming The Marketing Landscape - February 2008 -- by PetskyPrunier PetskyPrunier
Increasing Response Rates with 1:1 Campaigns - January 2008 -- By L2 L2
Postal rates have gone up. Now what? - December 2007 -- by Gary Seitz C.TRAC information solutions
Half Again as Much - December 2007 -- by Gary Seitz C.TRAC information solutions
Outlook for 2008: Essential Email Marketing Deliverability Guide - December 2007 -- by Megan Ouellet listrak
Desktop Widgets: Engaging your Customers Beyond the Browser - December 2007 -- by Vishal Jain Rategain

DMA Store - Books & More
Your link to books, reports, directories, and audio and videotapes from the masters of direct marketing.

Suggested Reading

2005 DMA International ECHO Awards CD-ROM

Conferences, Events, and Exhibitions
At DMA events you will learn the latest techniques and strategies for lead generation, customer acquisition, and retention. Conference exhibition is also an outstanding opportunity to show off your goods and services. You'll connect with key decision makers with the ability to to specify and buy your products and services. See our current events calendar, then find out about marketing opportunities at exhibitions.

Selected Events

12/09/2008	DMA Comprehensive Email Marketing Strategies	Chicago, IL	Register Now!
12/10/2008	Nonprofit Distance Learning	Virtual Seminar	Register Now!
12/16/2008	Teleservices Council Legislative Update III	Audio-Conference	Register Now!
01/13/2009	Building a World-Class Analytics Functionality	New York, NY	Register Now!
01/15/2009	Top Ten Things: Email Deliverability	Virtual Seminar	Register Now!
03/04/2009	Busting Marketing Myths: Prove It Before You Promote It	Chicago, IL	Register Now!
03/12/2009	Top Ten Things: Email Segmentation	Virtual Seminar	Register Now!
03/26/2009	DMA Comprehensive Email Marketing Strategies	Denver, CO	Register Now!
05/04/2009	26th Annual ACCM Conference	New Orleans, LA	Register Now!
05/07/2009	Top Ten Things: Email Opt-in	Virtual Seminar	Register Now!
05/12/2009	DMA Comprehensive Email Marketing Strategies	New York, NY	Register Now!