DMA Press Releases

DMA works to "get the word out" about the Direct Marketing industry, communicating and interpreting events and trends to the national and local media. Here is a list of press releases by DMA.

September 1, 2010
Direct Marketing Association Announces Education Marketing Council
The Direct Marketing Association (DMA) today announced the Education Marketing Council (EMC) created to organize and galvanize thought leadership in higher education, recognize and promote ethical marketing practices and provide insightful and actionable resources to help member institutions best serve their students.

August 27, 2010
Spending on Social Media Highest Among US Marketers Using the Emerging Channel to Deepen Customer Loyalty, COLLOQUY and DMA Research Shows
U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes, according to national survey results jointly released by COLLOQUY and the Direct Marketing Association (DMA).

August 16, 2010
DMA Nonprofit Federation Honors Heifer International as 2010 Nonprofit Organization of the Year
The Direct Marketing Association's Nonprofit Federation (DMANF) today announced Heifer International as the winner of its 2010 Nonprofit Organization of the Year Award.

July 29, 2010
EEC Launches YouTube Marketer Education Channel
The Direct Marketing Association’s (DMA) Email Experience Council (EEC) today announced the launch of a YouTube channel created to help marketers better understand and access the benefits of the email channel. Videos clips on the EEC channel feature insights from well-known email industry experts and allow visitors to review, link to, and syndicate relevant content. Initial episodes address subjects such as subject line best practices, email for branding purposes, and email marketing analytics.

July 26, 2010
DMA Statement on Postal Service Rate Hike Request
The Direct Marketing Association (DMA) and the DMA Nonprofit Federation (DMANF) today asked the Postal Regulatory Commission (PRC) to dismiss the United States Postal Service’s (USPS) request to increase postal rates by ten times the rate permissible by law. The petition was filed by the Affordable Mail Alliance, of which the Direct Marketing Association and the DMA Nonprofit Federation are supporting members. The Affordable Mail Alliance’s members are commercial and nonprofit organizations. Commercial mail accounts for 85 percent of the Postal Service’s revenues.

July 26, 2010
Direct Marketing Association Announces New Chief Executive Officer
The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel marketers, today announced it has appointed Lawrence M. Kimmel as its new Chief Executive Officer. Mr. Kimmel is the former Chairman and CEO of Grey Direct Global Network, a leading direct and digital agency, where he was responsible for up to 49 offices in 42 countries. He will begin on Monday, August 2 and be based in DMA’s New York headquarters.

July 21, 2010
Craig Ferguson to Host 2010 International ECHO Awards
The Direct Marketing Association (DMA) today announced that Craig Ferguson, host of CBS’s The Late, Late Show will host the 2010 International ECHO Awards Ceremony & Gala.

July 19, 2010
DMA Releases Digital Marketing Practices and Trends Report
The Direct Marketing Association (DMA) today released its new Digital Marketing Practices and Trends report which takes the pulse on digital and traditional marketing methods as they are implemented today. DMA partnered with David Shepard Associates, a database and interactive marketing consulting firm, on this report.

July 7, 2010
Rance Crain and Howard Draft: 2010 DMA Hall of Fame Inductees
The Direct Marketing Association (DMA) today announced that Rance Crain, president, Crain Communications Inc. and editor-in-chief, Advertising Age, Crain’s Chicago Business, Crain’s New York Business, and TelevisionWeek along with Howard Draft, chairman of Draftfcb, will be the 2010 DMA Hall of Fame recipients.

July 6, 2010
DMA Strongly Opposes USPS Request for Rate Increase
The Direct Marketing Association (DMA) strongly opposes the United States Postal Service’s (USPS) request for a rate increase. In its presentation today to business mail customers, USPS said that mail volume declined by 36 billion pieces (or 17 percent) between 2007 and 2009. DMA strongly believes that a postal rate increase at this time will cause mail volumes to decrease even further, and irreparably harm the financial viability of the Postal Service going forward.

June 29, 2010
Direct Marketing Educational Foundation Announces Annual Award Recipients
The Direct Marketing Educational Foundation (DMEF) today announced that Dr. Marjorie Kalter, clinical professor, and academic program director, New York University (NYU) Master of Science, integrated marketing program, will receive the DMEF Edward N. Mayer, Jr. Education Leadership Award; Markus Wilhelm, CEO of AKS Marketing & Media and chairman of Strata Solar LLC, will receive the exclusive DMEF Vision Award; and Merkle, a primary customer relationship marketing agency, will be presented with the DMEF Corporate Leadership Award.

June 25, 2010
Senate Rejects House Proposal on FTC Expansion; DMA Led Charge
The Direct Marketing Association (DMA) is pleased to announce that, early this morning, the Senate three-times rejected a House proposal to drastically expand the powers of the Federal Trade Commission (FTC) across all but a few sectors of the American economy. DMA led the charge in the fight to keep these FTC expansion provisions out of the Restoring American Financial Stability Act (H.R. 4173) as the final text of the bill was negotiated by a formal Conference Committee.

June 23, 2010
DMA Releases Quarterly Business Review (QBR) for Q1 2010
The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the first quarter of 2010. DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value, on this report.

June 21, 2010
Standards At Last
Two email marketing broadcast vendors, AllWebEmail and Email Transmit, have fully adopted the eight email marketing measurement standards introduced by the Direct Marketing Association’s (DMA) Email Experience Council (eec) this year. A published list of 11 other email service providers, MTA vendors, and marketing automation solutions have promised to implement the standards in the next six months.

June 21, 2010
Standards At Last
Two email marketing broadcast vendors, AllWebEmail and Email Transmit, have fully adopted the eight email marketing measurement standards introduced by the Direct Marketing Association’s (DMA) Email Experience Council (eec) this year. A published list of 11 other email service providers, MTA vendors, and marketing automation solutions have promised to implement the standards in the next six months.

June 21, 2010
Standards At Last
Two email marketing broadcast vendors, AllWebEmail and Email Transmit, have fully adopted the eight email marketing measurement standards introduced by the Direct Marketing Association’s (DMA) Email Experience Council (eec) this year. A published list of 11 other email service providers, MTA vendors, and marketing automation solutions have promised to implement the standards in the next six months.

June 15, 2010
DMA Releases 2010 Response Rate Trend Report
The Direct Marketing Association (DMA) today released the 2010 Response Rate Trend Report which provides key cost and performance benchmarks to help marketers gauge the efficiency of their campaigns. The updated report shows effective paid search campaigns usually lead to a multi-step sales process.

June 15, 2010
DMEF Announces Four Dynamic New Members to Board of Trustees

June 15, 2010
DMEF Announces Four Dynamic New Members to Board of Trustees
The Direct Marketing Educational Foundation (DMEF) today announced four new Board members: Christine Aguilera, president of SkyMall; Warren Hunter, chairman and CEO of DMW Direct; Wesley Protheroe, president and CEO of Gerber Life Insurance Company; and Jerry Shereshewsky, chief grown-up of GrownUpMarketing to its Board of Trustees. The terms commenced earlier today following a DMEF board meeting in New York City.

June 11, 2010
DMA Asks Financial Reform Conferees to Keep FTC Expansion Out of 'Restoring American Financial Security Act'
The Direct Marketing Association (DMA) was joined by 47 other trade associations and business coalitions in sending a letter to each of the conferees on H.R. 4173, the “Restoring American Financial Stability Act” (RAFSA), urging them to keep language that would dramatically expand the powers of the Federal Trade Commission (FTC) out of the final bill.

May 27, 2010
DMA's Committee on Environment & Social Responsibility Announces Paulette Kranjac as New Committee Member
The Direct Marketing Association’s (DMA) Committee on Environment and Social Responsibility (CESR) today announced Paulette Kranjac, president and chief executive officer of List Process Direct, as its newest committee member.

May 14, 2010
DMA Fills Treasurer Position; Completes Current Slate of Board Officers
The Direct Marketing Association (DMA) Board of Directors today announced Glenn S. Eisen, executive vice president, marketing for Guthy-Renker, LLC as Treasurer of the Board, completing the current slate of DMA Board Officers.

May 13, 2010
Direct Marketing Association Announces Partnership to Create Italian DMA
The Direct Marketing Association (DMA) today announced a partnership with 4IT Group, an Italian marketing, communications, and information technology company, to develop an affiliate DMA in Italy. The launch coincides with 4IT Group’s DM Expo – Direct and Relationship Marketing, the first exhibition in Italy to address direct, personalized, and relationship marketing, taking place May 12-14 in Milan.

May 11, 2010
DMA Elects G. Steven Dapper Chairman of the Board; Don McKenzie, Vice Chairman of the Board
The Direct Marketing Association (DMA) Board of Directors today announced the election of G. Steven Dapper, chairman and founder of hawkeye as Chairman of the Board; and Don McKenzie, chief executive officer of Direct Group as Vice Chairman of the Board. The terms of office commenced at DMA’s Board meeting today in Washington, DC.

May 10, 2010
POINT: 'The Global Marketplace'
The Direct Marketing Association (DMA) today released the newest issue of Point, a digital publication focused on one timely, highly relevant topic, explored in-depth by several high-level experts representing a variety of viewpoints in the marketing spectrum.

May 5, 2010
DMA Responds to Release of Draft Privacy Bill
The Direct Marketing Association (DMA) today expressed disappointment with the scope and broadly restrictive nature of the draft privacy legislation proposed by Representatives Rick Boucher (D-VA) and Cliff Stearns (R-FL).

April 26, 2010
Award Winning Director and Producer James Cameron Talks 'Avatar' at DMA2010
Direct Marketing Association (DMA) today announced its remarkable lineup of keynote speakers for the DMA2010 Conference & Exhibition. Marketing and media collide at this global ROI event featuring James Cameron, director and producer of “Avatar,” as well as Jack Dorsey, creator of Twitter; Jacques Levy of Sephora Worldwide; Ehtisham Rabbani of LG Mobile Phones; Jeff Hayzlett of Kodak; Scott Donaton of Ensemble, an Interpublic Company; Gary Vaynerchuck, author of The New York Times bestseller “CRUSH IT!;” David Jones of HAVAS Worldwide, Euro RSCG Worldwide, and more.

April 22, 2010
DMA Celebrates Earth Day and Invites Marketers to 'Recycle Please' & Take the 'Green 15' Pledge
Direct Marketing Association (DMA) today asked all marketers worldwide to join its “Recycle Please” campaign and take its “Green 15” Pledge in honor of Earth Day 2010. Both programs inspire innovation, encourage awareness, and deliver environmental benefits.

April 22, 2010
DMA Urges Senate Leadership to Keep Proposals for FTC Expansion out of 'Restoring American Financial Stability Act'
Direct Marketing Association (DMA) today was joined by 40 other trade associations and business coalitions in sending a letter to Senate Majority Leader, Harry Reid (D-NV), and Senate Minority Leader, Mitch McConnell (R-KY), urging them to keep proposals for expansion of the Federal Trade Commission (FTC) out of the Senate’s current debate over financial regulatory reform.

April 7, 2010
DMA's 2010 Innovation Awards Celebrate Advancements in Direct and Digital Marketing Technology
Direct Marketing Association (DMA) today announced a call for entries for its 2010 Innovation Awards celebrating advancements in direct and digital marketing technology. The honors, established last year as the Future Innovators Awards, will be presented on Tuesday, October 12, during an Exhibit Hall Closing Ceremony for the DMA2010 Conference & Exhibition, which takes place October 9-14 in San Francisco. The Awards call for entries is now open and the deadline for submission is June 20.

March 24, 2010
Martha Stewart to Keynote at TWTRCON NY & DMA's Digital Marketing Days on June 14
Modern Media and the Direct Marketing Association (DMA) today announce that Martha Stewart, Founder of Martha Stewart Living Omnimedia, will keynote the TWTRCON NY and Digital Marketing Days Conference & Expo joint session on June 14, 2010, at the Hilton New York. TWTRCON NY, the Twitter business conference, will be co-locating with DMA’s Digital Marketing Days Conference for a one-day conference featuring case studies and best practice examples from leading organizations using the real-time web to deliver bottom-line results.

March 22, 2010
DMEF Announces 2010 'Rising Stars' and 'Corporate Commitment' Award Winners
The Direct Marketing Educational Foundation (DMEF) today announced the four winners of its 2010 Rising Stars Awards, and the one distinguished company that has earned its 2010 Corporate Commitment Award.

March 17, 2010
DMA Testifies in Opposition of Proposed Expansion of FTC Authority
Direct Marketing Association’s (DMA) Executive Vice President, Government Affairs, Linda Woolley, testified today before the Senate Commerce Committee’s Consumer Protection, Product Safety, and Insurance Subcommittee in opposition to the proposed expansion of the Federal Trade Commission’s (FTC) rulemaking and enforcement authority.

March 17, 2010
DMA Unveils Dynamic Hall of Fame Awards Website

March 17, 2010
DMA Unveils Dynamic Hall of Fame Awards Website
The Direct Marketing Association (DMA) today unveiled its newly upgraded Hall of Fame Award website, www.dmahalloffame.org. The Hall of Fame Award, considered the most prestigious award bestowed in the direct marketing community, is presented annually. The 2010 award will be given at a luncheon ceremony on Tuesday, October 12, 2010, during the DMA2010 Conference & Exhibition in San Francisco, California. The Advisory Committee is currently accepting nominations for the 2010 Hall of Fame Award. Deadline for submissions is Friday, April 30.

March 11, 2010
Joint Statement from the Direct Marketing Association (DMA) and the American Catalog Mailers Association
The Direct Marketing Association (DMA) and the American Catalog Mailers Association (ACMA) have come to an understanding of their common goals in protecting the catalog segment from legislative and regulatory threats. We pledge to work together on postal issues at the US Postal Service, Postal Regulatory Commission, and Congress, and in fighting Do-Not-Mail proposals at the state and local level.

March 10, 2010
DMA Selects The Buffkin Group to Execute CEO Search
The Direct Marketing Association (DMA) is pleased to announce the selection of The Buffkin Group, a national retained search firm, to execute the search for the Association’s President/CEO position. The firm was chosen based on their history and experience. The Buffkin Group possess a rich knowledge of the direct marketing and digital community, as well as an in-depth understanding of what this search will require from an evolutionary standpoint.

March 9, 2010
DMA Releases Annual Ethics Case Report
The Direct Marketing Association (DMA) today released its Ethics Case Report for February 2009 – February 2010. During this period, the Committee on Ethical Business Practice (“Ethics Operating”) conducted in-depth reviews of the promotions and practices of 34 companies. DMA’s Corporate & Social Responsibility (CSR) and Customer Service staff handled an additional 4,000 complaints and inquiries from consumers about direct and interactive marketing practices.

March 8, 2010
Direct Marketing Educational Foundation Premieres 2010 Interactive Marketing Immersion Xperience (I- MIX)
The Direct Marketing Educational Foundation (DMEF) recently announced it is accepting applications for its 2010 Interactive Marketing Immersion Xperience (I-MIX) program. I-MIX, designed for juniors and first semester college seniors considering a career in marketing, is an innovative program that will help students set themselves apart from their peers in today’s job market. The program is open to US citizens, permanent residents, and international students. Deadline for submission is April 30, 2010.

March 5, 2010
DMA Announces Support for New 'P2P Cyber Protection and Informed User Act'
The Direct Marketing Association (DMA) today announced its support of the recent “P2P Cyber Protection and Informed User Act” (S. 3027), a bill that would prevent the inadvertent disclosure of information on a computer through P2P (peer-to-peer) file-sharing, introduced by Senators Amy Klobuchar (D-MN) and Jon Thune (R-SD).

March 4, 2010
DMA Releases Revised Quarterly Business Review (QBR) for Q4 2009

February 25, 2010
'DM Unplugged' Blog Unveiled
“DM Unplugged,” a new blog authored by DMA Chairman Eugene Raitt, was officially launched today.

February 16, 2010
DMA Kicks Off 2010 International ECHO Awards Competition
The Direct Marketing Association (DMA) recently kicked off its 2010 International ECHO Awards competition with a unique call for entries campaign, No More Silly Awards, which highlight the substantial meaning that comes from winning an ECHO. Deadline for submissions is April 24, 2010.

February 4, 2010
Direct Marketing Association Names Robert Allen Interim President & CEO
The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers, today named Robert (Bob) Allen, Interim President & CEO. Mr. Allen, an award winning direct marketing executive, is the former President & CEO of The Vermont Country Store, a multichannel retailer of hard-to-find products. He will assume the title of Interim President & CEO effective Friday, February 5, and be based in DMA's New York office.

February 1, 2010
DMA Releases 2010 'Statistical Fact Book'

January 26, 2010
DMA Nonprofit Federation Honors Kory Christianson with Max L. Hart Nonprofit Achievement Award
The Direct Marketing Association's Nonprofit Federation (DMANF) today announced Kory Christianson of St. Joseph’s Indian School in South Dakota as the 2010 recipient of its Max L. Hart Nonprofit Achievement Award.

January 26, 2010
DMA's Certified Marketing Professional Program Debuts in Japan
The Direct Marketing Association’s (DMA) “DMA Certified Marketing Professional” program debuted today in Tokyo, Japan. The new global standard for direct marketing education, originally launched in the US, is now available to Japan Post associates and will open to the general Japanese public in March.

January 25, 2010
DMA Releases New Guidelines for Testimonials & Endorsements
The Direct Marketing Association (DMA) today announced its Board of Directors has approved the recommended changes to DMA’s Guidelines for Ethical Business Practice for testimonials and endorsements in all channels. DMA, through its Ethics Policy Committee, and both Corporate & Social Responsibility (CSR) and Government Affairs experts developed and recommended these amendments to keep DMA’s Guidelines consistent with the FTC’s new Guides for Testimonials and Endorsements.

January 25, 2010
Search Committee Announced by Direct Marketing Association for New President & CEO
The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers, today announced the formation of an executive search committee charged with finding a new president & CEO to lead the DMA. The committee will be spearheaded by Kelly B. Browning, EVP & COO of the American Institute for Cancer Research.

January 20, 2010
DMA Joins Association Letter to Senate Commerce Committee Highlighting Concerns with Proposed Expansion of FTC Authority
The Direct Marketing Association (DMA) today joined 28 other trade associations and business coalitions in sending a letter to members of the Senate Committee on Commerce, Science & Transportation.

January 19, 2010
Direct Marketing Association Announces Search for New President & CEO
The Direct Marketing Association (DMA) the leading global trade association of businesses and nonprofit multichannel direct marketers, today announced they will begin a search for a new President & CEO to replace John A. Greco, Jr. Mr. Greco has resigned his role effective today and DMA has organized a search committee to identify possible candidates.

January 4, 2010
DMA Calls for 2010 Board of Directors Nominations
The Direct Marketing Association (DMA) Board of Directors today announced it is now accepting nominations for a limited number of vacancies on its 2011 Board of Directors. The deadline to submit nominations is Friday, February 26, 2010.

December 21, 2009
DMA and the Participatory Marketing Network Host Social Media and Marketing Seminar
The Direct Marketing Association’s (DMA) Social Media Council (SMC) along with the Participatory Marketing Network (PMN) today announced they will co-host a “Spotlight on Social Media” event from 8:30 a.m. to 5:00 p.m. on Thursday, January 21, 2010, at DMA’s Seminar Center in New York City.

December 9, 2009
2009 NCDM Database Excellence Awards Presented in Las Vegas
The Direct Marketing Association (DMA) and DIRECT today announced the 2009 NCDM Database Excellence Awards winners. Honors were presented during a special luncheon ceremony held yesterday at the Mandalay Bay Resort & Casino during the 2009 National Center for Database Marketing (NCDM) Conference in Las Vegas, Nevada.

November 30, 2009
DMA and DIRECT Announce Finalists for 2009 NCDM Database Excellence Awards
The National Center for Database Marketing (NCDM) Conference, co-produced by the Direct Marketing Association (DMA) and DIRECT today announced nine finalists for the 2009 NCDM Database Excellence Awards.

November 11, 2009
NCDM 2009 KEYNOTE SPEAKERS ANNOUNCED
The National Center for Database Marketing (NCDM)

October 27, 2009
Direct Marketing Educational Foundation Announces Jonathan Zhang 2009 Shankar-Spiegel Dissertation Proposal Award Winner
The Direct Marketing Educational Foundation (DMEF) today announced that Jonathan Zhang of Columbia University is the winner of the 2009 Shankar-Spiegel Dissertation Proposal Award.

October 20, 2009
DMA Gets to the Point...Again
The Direct Marketing Association (DMA) today released the next issue of Point, a digital publication focused on one timely, highly relevant topic, explored in-depth by several high-level experts representing a variety of viewpoints in the marketing spectrum.

October 20, 2009
DMA Names Best Buy and Zurich Financial Services 2009 Marketers of the Year During DMA09 in San Diego
The Direct Marketing Association (DMA) today honored both Best Buy and Zurich Financial Services with its 2009 Marketer of the Year Award during a ceremony at the San Diego Convention Center, held during the DMA09 Conference & Exhibition, the Global Event for Integrated Marketing.

October 20, 2009
DMA Presents 2009 International ECHO Awards Complete List of Winners
The Direct Marketing Association (DMA) tonight presented its 2009 International ECHO Awards at the Hilton San Diego Bayfront during the DMA09 Conference & Exhibition, which concludes Thursday, October 22.

October 20, 2009
DMA Presents 2009 International ECHO Awards During DMA09 in San Diego
The Direct Marketing Association (DMA) this evening presented its 2009 International ECHO Awards during a ceremony hosted by former “Tonight Show” host Jay Leno at Hilton San Diego Bayfront Hotel. DMA presented a total of 85 ECHO Awards to multichannel direct marketing campaigns from all over the globe.

October 20, 2009
Shelly Lazarus Inducted Into DMA's 2009 Hall of Fame During DMA09 in San Diego
The Direct Marketing Association (DMA) today inducted Shelly Lazarus, chairman of Ogilvy & Mather Worldwide, into the 2009 DMA Hall of Fame during a luncheon sponsored by American Airlines held earlier today, during the DMA09 Conference & Exhibition, the Global Event for Integrated Marketing.

October 19, 2009
DMA Board Approves Online Behavioral Advertising & Mobile Marketing Guidelines for Interactive Marketing
The Direct Marketing Association’s (DMA) Board of Directors today announced the unanimous approval of recommended additions to DMA’s Guidelines for Ethical Business Practices for online behavioral marketing and mobile marketing, respectively.

October 19, 2009
DMA's 'Power of Direct Marketing' Report Finds Direct Marketing Ad Expenditures Climb to Over 54%
The Direct Marketing Association (DMA) today released The Power of Direct Marketing, an annual forecast of direct marketing’s economic impact on the US economy, including advertising expenditures and sales. First published in 1995, the report is released each year in conjunction with the DMA09 Conference and Exhibition, the Global Event for Integrated Marketing.

October 19, 2009
Live from DMA09: Full Text of DMA President & CEO John Greco's Opening Remarks
The following is the complete text of Direct Marketing Association (DMA) President & CEO John Greco’s opening remarks at DMA09 Conference & Exhibition, which is being hold in San Diego through Thursday, October 22.

October 18, 2009
DMA BOARD ELECTS EUGENE RAITT 2010 CHAIRMAN OF THE BOARD; TWELVE NEW DIRECTORS JOIN BOARD AT ANNUAL BUSINESS MEETING
The Direct Marketing Association (DMA) Board of Directors today announced the election of new officers and Board members for 2010-2011. The terms of office commenced at DMA’s Annual Business Meeting, which was held today at the US Grant Hotel in San Diego.

October 18, 2009
Direct Marketing Assciation Announces Winners for New DMA Future Innovators Awards
The Direct Marketing Association (DMA) today announced winners for the inaugural DMA Future Innovators Awards (FIA), which recognize the innovative advances being made in the field of marketing. Honors were presented at a special presentation earlier today in the Exhibit Hall near booth 1147.

October 17, 2009
Direct Marketing Association Kicks Off DMA09 Annual Conference & Exhibition in San Diego
The Direct Marketing Association (DMA) today kicks off DMA09 Conference & Exhibition, the Global Event for Integrated Marketing, in San Diego, California. The keynote speakers headlining this year’s conference are people who have changed the face of business, marketing, and social media — marketing icons Martha Stewart and Stan Rapp, and social media visionaries Scott Monty and Ken Dychtwald.

October 16, 2009
Direct Marketing Association Announces Finalists for New DMA Future Innovators Awards
The Direct Marketing Association (DMA) today announced finalists for the inaugural DMA Future Innovators Awards (FIA), which recognize the innovative advances being made in the field of marketing. Honors will be presented at a special presentation on Sunday, October 18, at 5 p.m. in the Exhibit Hall near booth 1147, during the DMA09 Conference & Exhibition, the Global Event for Integrated Marketing, taking place October 17-22 in San Diego.

September 16, 2009
DMA INSURANCE AND FINANCIAL SERVICES COUNCIL ANNOUNCES DIRECT MARKETER OF THE YEAR AND COMPANY OF THE YEAR AWARDS WINNERS
The Direct Marketing Association’s (DMA) Insurance and Financial Services Council today announced that Tony Baldus, senior vice president of Marketing & Analytics for Marsh US Consumer will receive its Direct Marketer of the Year Award and Marsh US Consumer will receive its Company of the Year Award. Honors will be presented during an October 19 awards dinner at The Palm Restaurant during DMA09 in San Diego.

September 15, 2009
DMEF's Next Generation Leaders Program Goes National
The Direct Marketing Educational Foundation (DMEF) today announced the kick off of its third year Next Generation Leaders program (formerly known as the Direct Marketing Leadership Development Program or DMLDP). For the first time this year, the innovative, rotational program designed to provide carefully selected and highly qualified recent graduates (program associates) with valuable employment experience through a unique combination of work settings is going cross country.

August 6, 2009
Direct Marketing Association Announces Call for Entries for New DMA Future Innovators Awards
The Direct Marketing Association (DMA) today announced a call for entries for its brand new DMA Future Innovators Awards (FIA) recognizing the innovative advances being made in the field of marketing. The inaugural honors will be presented at an Awards Party on Sunday, October 18, at 5 p.m. during the DMA09 Conference & Exhibition, the Global Event for Integrated Marketing, taking place October 17-22 in San Diego.

August 6, 2009
Direct Marketing Educational Foundation Announces 2009 Collegiate ECHO Winners
The Direct Marketing Educational Foundation (DMEF) today announced the winners of the 2009 DMEF Collegiate ECHO Awards: The University of Georgia (undergraduate team), and Eastern Michigan University (graduate team). This direct/interactive marketing competition was conducted during the Fall 2008 and Spring 2009 semesters and attracted entries from colleges nationwide.

August 3, 2009
DMA Nonprofit Federation Honors American Society for the Prevention of Cruelty to Animals (ASPCA) as 2009 Nonprofit Organization of the Year
The Direct Marketing Association's Nonprofit Federation (DMANF) today announced the American Society for the Prevention of Cruelty to Animals (ASPCA) as the winner of its 2009 Nonprofit Organization of the Year Award.

July 29, 2009
Direct Marketing Association Unveils First Ever DMA Certified Marketing Professional'
The Direct Marketing Association (DMA) today unveiled its “DMA Certified Marketing Professional” program, a first of its kind global standard for direct marketing education. While the program is open to all, individuals from DMA member companies will receive additional benefits throughout their course of study, beginning with special member pricing.

July 29, 2009
Direct Marketing Association Unveils First Ever DMA Certified Marketing Professional
The Direct Marketing Association (DMA) today unveiled its “DMA Certified Marketing Professional” program, a first of its kind global standard for direct marketing education. While the program is open to all, individuals from DMA member companies will receive additional benefits throughout their course of study, beginning with special member pricing.

July 27, 2009
DMA09 Exhibit Hall Where Multichannel Marketers Successfully Integrate Campaigns
The Direct Marketing Association’s (DMA) DMA09 Conference & Exhibition, the Global Event for Integrated Marketing, is the much-needed multichannel integration aid for every marketer. Boasting one of the largest exhibit halls for all integrated marketing solutions, it is the place to debut and demo products and services, network, and find actionable solutions, October 17-22 at the San Diego Convention Center.

July 20, 2009
Shelly Lazarus DMA 2009 Hall of Fame Inductee
The Direct Marketing Association (DMA) today announced that Shelly Lazarus, chairman of Ogilvy & Mather Worldwide, will be the 2009 DMA Hall of Fame recipient.

July 13, 2009
John Jack Schibrowsky DMEF s 2009 Robert B. Clarke Outstanding Educator Award Recipient
The Direct Marketing Educational Foundation (DMEF) today announced that John “Jack” Schibrowsky, PhD, professor of Marketing at the University of Nevada, Las Vegas (UNLV) will receive the DMEF Robert B. Clarke Outstanding Educator Award.

June 29, 2009
Direct Marketing Educational Foundation Announces Annual Awards Recipients
The Direct Marketing Educational Foundation (DMEF) today announced that Beth Smith, co-owner of Smith Browning Direct will receive the DMEF Edward N. Mayer, Jr. Education Leadership Award; Susan Goodman, chief executive officer, Goodman&Company will be presented with the DMEF Corporate Leadership Award on behalf of Goodman&Company; and Jerry Shereshewsky, chief executive officer of Grandparents.com, will receive the exclusive DMEF Vision Award.

June 18, 2009
DMA Nonprofit Federation Announces 2009 Advisory Council Members
The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced the names of five new members to its Advisory Council. Starting July 1, 2009, Susan M. Loth, director of fundraising, Disabled American Veterans, will serve as Chairman and Geoffrey W. Peters, president, CDR Fundraising Group, will serve as Vice-Chairman of the DMANF Advisory Council. The Federation also welcomes three new appointments from the nonprofit community who will serve as Council members.

June 16, 2009
DMA Introduces iDirect Leadership Committee
The Direct Marketing Association (DMA) today introduced the new iDirect Leadership Committee, a strategic reinforcement of DMA’s broad commitment to developing the power of multichannel direct marketing for advertisers and consumers in the digital age.

June 10, 2009
DMA's Social Media Council Releases Current Trends in Social Media
The Direct Marketing Association’s (DMA) Social Media Council (SMC) today released its first-ever Social Media Survey. The survey was developed and deployed in partnership with HeadMix, a leading social business software provider designed specifically for the demands of both the employer and the internal workforce.

June 8, 2009
DIRECT MARKETING EDUCATIONAL FOUNDATION ANNOUNCES CHARLES F. HOFACKER AS CO-EDITOR OF THE JOURNAL OF INTERACTIVE MARKETING
The Direct Marketing Educational Foundation (DMEF) today announced Charles F. Hofacker, PhD, professor of marketing at Florida State University, as co-editor of the Journal of Interactive Marketing® (JIM), effective January 1, 2010. The JIM, available both in print and online, is regarded as the leading peer-reviewed, academic research journal in the areas of direct, interactive, database, and Internet marketing.

June 4, 2009
DMA Statement on USPS Summer Sale Approval
The Direct Marketing Association (DMA) today applauds the initiative and creativity of the United States Postal Service (USPS) and commends the diligent and expeditious endorsement of the USPS Summer Sale by the Postal Regulatory Commission (PRC).

May 18, 2009
DMA09 Educational Tracks Give Marketers Top-Notch Multichannel Training
The Direct Marketing Association’s (DMA) for DMA09 Conference & Exhibition, the Global Event for Integrated Marketing will give marketers the multichannel training they need to succeed in today’s environment. Nine educational tracks, including the brand new Trigger Marketing track, will be offered October 17-22 at the San Diego Convention Center.

May 11, 2009
DMA List & Data Council Announces 2009 List Leader of the Year, Young List Professional, and Industry Innovation Awards Winners
The Direct Marketing Association’s (DMA) List & Data Council today announced the 2009 winners of its List Leader of the Year Award, Ron Davis Young List Professional of the Year, and Industry Innovation Award. The recipients are Adrea Rubin, chief executive officer, Adrea Rubin Marketing; Robin Smith, account supervisor, ALC; and Denny Hatch, proprietor, BusinessCommonSense.com, respectively. Honors will be presented during a June 15 awards dinner in New York City during the 2009 DM Days New York Conference & Expo.

May 6, 2009
DMA and Multichannel Merchant Present 2009 MCM Awards Winners
The Direct Marketing Association (DMA) and Multichannel Merchant today presented the 2009 MCM Awards. Winners were announced earlier during a luncheon ceremony held during the 26th Annual Conference for Catalog and Multichannel Merchants (ACCM) in New Orleans, Louisiana.

May 6, 2009
Linda LoRe Keynotes About Bringing $exy Back to Frederick's of Hollywood During ACCM 2009 in New Orleans
The 26th Annual Conference for Catalog and Multichannel Merchants (ACCM), co-produced by the Direct Marketing Association (DMA) and Multichannel Merchant opened the final day of programming today with a keynote presentation by Linda LoRe, president and chief executive officer of Frederick’s of Hollywood entitled “Bringing $exy Back: How Frederick’s of Hollywood Transformed and Thrived.”

May 5, 2009
Appleseed's Claire Spofford Keynotes at 26th Annual Conference for Catalog and Multichannel Merchants
The 26th Annual Conference for Catalog and Multichannel Merchants (ACCM), co-produced by the Direct Marketing Association (DMA) and Multichannel Merchant kicked off yesterday at the Morial Convention Center in New Orleans, Louisiana. This morning, Claire Spofford, president of Appleseed’s Holdings Inc. addressed attendees with her opening keynote presentation entitled “Profitability in Times of Turmoil: Appleseed’s and Orchard Brands Measure for Success.”

May 5, 2009
DMA Gets to the Point
The Direct Marketing Association (DMA) today released the flagship issue of Point, a digital publication focused on one timely, highly relevant topic, explored in-depth by several high-level experts representing a variety of viewpoints in the marketing spectrum, per installment. Point offers readers a wide vista of perspectives and practices from marketing’s best innovators and thought-leaders on relevant subject matter that closely touches our diverse, multichannel audience.

May 5, 2009
DMA Nonprofit Federation Partners with US Monitor on First Ever Mail Delivery Study
The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced a partnership with US Monitor, a mail monitor and list protection service, to perform a first of its kind study to track delivery results within the United States Postal Service (USPS) nonprofit standard mail.

May 4, 2009
DMA Premieres Social Media Council (SMC) Strengthens Commitment to Multichannel Marketing
The Direct Marketing Association (DMA) today announced the brand new Social Media Council (SMC), strengthening its commitment to multichannel marketing. This rounds out the impressive lineup of 20 DMA Special Interest Councils. The SMC debuts this evening at DMA’s Catalog & Multichannel Marketing Council’s Networking Reception, held during the 2009 Annual Conference for Catalog and Multichannel Merchants (ACCM) in New Orleans, Louisiana.

April 29, 2009
Martha Stewart, Stan Rapp, Scott Monty, and Ken Dychtwald to Keynote DMA09
The Direct Marketing Association (DMA) today announced its keynote speakers for DMA09 Conference & Exhibition, the Global Event for Integrated Marketing. Headlining at the San Diego Convention Center October 17-22 will be marketing icons Martha Stewart and Stan Rapp, and social media visionaries, Scott Monty from Ford Motor Company, and Key Dychtwald from Age Wave.

April 28, 2009
Go Beyond the Buzz of 21st Century Marketing at the 2009 DM Days New York Conference & Expo
The Direct Marketing Association’s (DMA) 2009 DM Days New York Conference & Expo gives attendees the specialized training to go beyond the buzz words like Twitter, SEM, mobile, and blog in order to profit from 21st Century marketing with these five concentrated workshops: Relationship Marketing; Mobile Marketing; Creative Strategies; Database Marketing; and Email & Digital Marketing. DM Days New York will be held at the Jacob K. Javits Convention Center, June 16-18.

April 23, 2009
Skill Strengthening Labs, Performance Enhancing Critiques, and 'Ask the Doctor' Experts Offer Hands-On Help at ACCM in New Orleans
The Direct Marketing Association (DMA) and Multichannel Merchant today announced hands-on help in the form of skill strengthening labs, performance enhancing critiques, and “Ask the Doctor” experts at the 2009 Annual Conference for Catalog and Multichannel Merchants (ACCM).

April 22, 2009
DMA Celebrates Earth Day and Asks Marketers to 'Recycle Please' and Take the 'Green 15' Pledge
The Direct Marketing Association (DMA) today asked all marketers worldwide to join its “Recycle Please” campaign and take its “Green 15” Pledge in honor of Earth Day 2009. Both programs inspire innovation, encourage awareness, and deliver environmental benefits.

April 20, 2009
DIRECT MARKETING ASSOCIATION AND MERKLE ANNOUNCE BRAND NEW INTEGRATED CUSTOMER MARKETING SEMINAR
The Direct Marketing Association (DMA) today announced a brand new seminar in cooperation with Merkle, a database marketing agency. The two-day seminar entitled, “Integrated Customer Marketing — Optimizing the Customer Portfolio to Maximize Shareholder Value” will be presented by David Williams, president and CEO of Merkle, May 21-22, at DMA’s Seminar Center in New York City.

April 19, 2009
DIRECT MARKETING ASSOCIATION ANNOUNCES OPENING OF ARAB DIRECT MARKETING ASSOCIATION (ADMA)
The Direct Marketing Association (DMA) today announced the formal launch of the Arab Direct Marketing Association (ADMA) at the 2009 Arab Direct Mail & Marketing Forum in Jeddah, Saudi Arabia. Yousef M. Hamidaddin, founder of Direct Marketing Services, was appointed chief executive officer, ADMA.

April 10, 2009
DMA STATEMENT ON USPS PROPOSED SUMMER SALE FOR MANY STANDARD MAILERS
The Direct Marketing Association (DMA) today issued the following statement regarding the USPS proposed “Summer Sale” for many standard mailers. The Postal Service has informed mailers that it will be announcing shortly a summer sale on postage for any increased Standard Mail volume for many Standard mailers. “We are very pleased that USPS is taking advantage of the pricing flexibility that DMA worked so hard for in the passage of the Postal Accountability and Enhancement Act," said DMA President and CEO John Greco.

April 8, 2009
DM DAYS NEW YORK CONFERENCE & EXPO Featuring Training Workshops from Search Engine Strategies
The Direct Marketing Association’s (DMA) 2009 DM Days New York Conference & Expo today announced an offering with Search Engine Strategies (SES) to add a brand new SEO Training Workshop to its June 16 programming. DM Days New York will be held at the Jacob K. Javits Convention Center, June 16-18.

April 6, 2009
DMA and MULTICHANNEL MERCHANT Announce 2009 MCM Awards Finalists
The Direct Marketing Association (DMA) and Multichannel Merchant today announced the 78 finalists for its 2009 MCM Awards. Winners will be announced during a May 6 luncheon ceremony held during the 26th Annual Conference for Catalog and Multichannel Merchants (ACCM).

March 31, 2009
Email Experience Council Partners with Online Marketing Summit (OMS)
The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced a partnership with the Online Marketing Summit (OMS) to add an entirely new email marketing track focused on best practices in email marketing to the 2009 OMS Whistle Stop Tour.

March 27, 2009
DMEF Announces 2009 'Rising Stars' and 'Corporate Commitment' Award Winners
The Direct Marketing Educational Foundation (DMEF) today announced the four winners of its 2009 Rising Stars Awards, and the one, prominent company that has earned its 2009 Corporate Commitment Award.

March 25, 2009
Kathleen Peterson of PowerHouse Consulting Presents Today's 2009 NCOF Keynote
Kathleen Peterson, founder and chief vision officer for PowerHouse Consulting, Inc. today helped attendees recharge during day two of the 2009 National Conference on Operations & Fulfillment (NCOF) with her keynote presentation “Brand Energy Power.” Co-produced by the Direct Marketing Association (DMA) and Multichannel Merchant, NCOF is being held at the Rio All-Suite Hotel in Las Vegas, Nevada, and concludes tomorrow.

March 24, 2009
THE GEEK SQUAD SAVES THE WORLD AND STILL HAS TIME FOR A LUNCHEON KEYNOTE PRESENTATION AT NCOF
Geek Squad founder and chief executive officer, Robert Stephens was this afternoon’s luncheon keynote speaker at the 2009 National Conference on Operations & Fulfillment (NCOF). Co-produced by the Direct Marketing Association (DMA) and Multichannel Merchant and held at the Rio All-Suite Hotel in Las Vegas, Stephens addressed attendees with his presentation, “The Geek Squad Saves the World.”

March 24, 2009
The Future is Now Nolan Burris, Chief Vision-eer Keynotes at NCOF
The National Conference on Operations & Fulfillment (NCOF), co-produced by the Direct Marketing Association (DMA) and Multichannel Merchant kicked off today at the Rio All-Suite Hotel in Las Vegas, Nevada. Nolan Burris, president and chief vision-eer of Visionistics Enterprises, Inc. welcomed attendees this morning with his keynote presentation entitled “The Future is Now.”

March 18, 2009
ACCM 2009 Offers 360˚ Education May 4-7 in New Orleans
The Direct Marketing Association (DMA) and Multichannel Merchant today announced eight new tracks that give attendees a 360˚ education at the 26th Annual Conference for Catalog and Multichannel Merchants (ACCM). Attendees will learn the latest innovations, solutions for growth, as well as how to provide the greatest offerings to today’s consumers. ACCM, the largest conference for catalog, online, and retail marketers will be held May 4-7 at the Morial Convention Center in New Orleans, Louisiana.

March 17, 2009
DMA's 'Green 15' Wins ASAE's 2009 Associations Advance America Award of Excellence
The Direct Marketing Association (DMA) today announced its “Green 15 Standards & Environmental Action Program” has won the American Society of Association Executives (ASAE) 2009 Associations Advance America (AAA) Award in a national competition sponsored by ASAE & The Center for Association Leadership in Washington, DC.

March 16, 2009
DMA Releases Quarterly Business Review (QBR) for Q4 2008
The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the fourth quarter of 2008.

March 11, 2009
DMA ANNOUNCES KEYNOTE SPEAKERS FOR 2009 DM DAYS NEW YORK CONFERENCE & EXPO JAVITS CENTER, JUNE 16-18
The Direct Marketing Association (DMA) today announced two executives, the first from one of the biggest brand names, the second from one of the most popular professional networking sites: Ivanka Trump of the Trump Organization and Mike Gamson, vice president of Corporate Solutions for LinkedIn, as keynote speakers for the 2009 DM Days New York Conference & Expo.

March 10, 2009
DMA Releases 2009 Response Rate Report
The Direct Marketing Association (DMA) today released the 2009 Response Rate Report.

March 9, 2009
DMANF Names Christopher M. Quinn as Executive Director
The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced that Christopher M. Quinn, assistant vice president of Membership for the Association for Advanced Life Underwriting (AALU), has joined the DMANF as its executive director. He will report directly to Senny Boone, DMA’s senior vice president, Corporate & Social Responsibility, and will be based in DMA’s Washington, DC office.

March 4, 2009
ACCM 2009 Keynote Speakers Announced
The Direct Marketing Association (DMA) and Multichannel Merchant today announced two powerhouses sure to inspire a wide-range of creative solutions for every multichannel marketer: Claire Spofford, president of Appleseed’s Holdings Inc. and Linda LoRe, president and chief executive officer of Frederick’s of Hollywood keynote speakers for the 26th Annual Conference for Catalog and Multichannel Merchants (ACCM).

February 25, 2009
DM Days 2009 New York Conference & Expo Bolder. Better.
The Direct Marketing Association (DMA) today announced a bolder, better 2009 DM Days New York Conference & Expo. DM Days is set to take place June 16-18 at the Jacob K. Javits Convention Center in New York.

February 25, 2009
DM Days 2009 New York Conference & Expo Bolder. Better.
The Direct Marketing Association (DMA) today announced a bolder, better 2009 DM Days New York Conference & Expo. DM Days is set to take place June 16-18 at the Jacob K. Javits Convention Center in New York.

February 25, 2009
DMA OFFERS MEDIATION AND ARBITRATION SERVICES TO MEMBERS

February 24, 2009
NCOF 2009 Special Features are a Sure Bet
The Direct Marketing Association (DMA) and Multichannel Merchant today announced the special features added to this year’s National Conference on Operations & Fulfillment (NCOF). In addition to the tried and true strategies of Ask the Experts sessions and the Executive Summit, this year’s 19th annual conference will also include an NCOF First-Timers event, an Onsite Tour at Zappos.com, and an Event Mentor Program.

February 23, 2009
DMA Releases New Direct Marketing Employment Overview Report
The Direct Marketing Association (DMA) today released the Direct Marketing Employment Overview Report.

February 20, 2009
DMEF Unveils New 'Direct@Work' Case Study Obama Versus Clinton: The YouTube Primary
The Direct Marketing Educational Foundation (DMEF) today unveiled the “Obama versus Clinton: The YouTube Primary” case study, written by John Deighton, DMEF Board Member and Harvard Business School Professor, and Leora Kornfeld, Research Associate, on the “Direct@Work” section of its website.

February 17, 2009
DMA and Multichannel Merchant Present ACCM 2009
Direct Marketing Association (DMA) and Multichannel Merchant host the 26th Annual Conference for Catalog and Multichannel Merchants (ACCM).

February 11, 2009
'The Great Email Debate' Panel Opens Day Two of Email Evolution Conference
The second annual Email Evolution Conference, the event for email marketers, hosted by the Email Experience Council (eec) and the Direct Marketing Association (DMA), today opened the final day of conference programming with the exciting keynote panel presentation entitled “The Great Email Debate.”

February 10, 2009
Direct Marketing Provocateur Stan Rapp Sounds Wake-Up Call for Madison Avenue at Second Annual Email Evolution Conference
The second annual Email Evolution Conference, the event for email marketers, hosted by the Email Experience Council (eec) and the Direct Marketing Association (DMA), today kicked off at the Westin Kierland in Scottsdale, Arizona. Direct marketing icon Stan Rapp, chairman of Engauge, welcomed attendees this morning with his opening keynote presentation entitled “The Writing on the Wall for Winning in 2009: It’s the E-Conomy, Stupid!”

February 5, 2009
DMA Testifies Against Streamlined Sales And Use Tax Agreement Before The Florida Senate Committee on Finance and Tax

February 4, 2009
Keynote Speakers Announced for National Conference on Operations & Fulfillment (NCOF)
The Direct Marketing Association (DMA) and Multichannel Merchant announce three creative visionaries: Nolan W. Burris, president & chief vision-eer, Visionistics Enterprises, Inc., Robert Stephens, founder and chief executive officer, Geek Squad, and Kathleen Peterson, chief vision officer, PowerHouse Consulting, Inc. keynote speakers for the 2009 National Conference on Operation & Fulfillment (NCOF).

February 3, 2009
DMA'S CATALOG ON THE ROAD CONFERENCE KICKS OFF

February 2, 2009
DMA Releases 2009 'Statistical Fact Book'
The Direct Marketing Association (DMA) today released the 2009 Edition of its Statistical Fact Book.

January 30, 2009
The Nonprofit Federation of the DMA Honors Mal Warwick with Max L. Heart Nonprofit Achievement Award
The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced that Mal Warwick, Founder & Chairman, Mal Warwick Associates, has been selected as the 2009 recipient of its Max L. Hart Nonprofit Achievement Award, which recognizes outstanding achievement by an individual within the nonprofit community. The award was presented at a luncheon today during the Federation’s 2009 Washington Nonprofit Conference, which concludes this afternoon at the Renaissance Hotel in Washington, DC.

January 29, 2009
DMA Kicks Off 2009 International ECHO Awards Competition
The Direct Marketing Association (DMA) today kicked off its 2009 International ECHO Awards competition. The awards recognize the world’s outstanding integrated, multichannel direct marketing campaigns based on excellence in innovative strategy, creativity, and results. Deadline for submissions is April 24, 2009.

January 28, 2009
Email Immersion at the Second Annual Email Evolution Conference
The Email Experience Council (eec) and the Direct Marketing Association (DMA), together will host the second annual Email Evolution Conference, the event for email marketers, February 9-11 at the Westin Kierland in Scottsdale, Arizona.

January 27, 2009
DMA Circulation Council to Induct Pete Pedersen Into Circulation Hall of Fame
The Direct Marketing Association’s (DMA) Circulation Council today announced it will induct Pete Pedersen, former executive director, Publisher Relations for Publisher’s Clearing House (PCH) into the DMA Circulation Hall of Fame. The award will be presented at a ceremony during DMA’s 23rd Annual Circulation Day, on February 3, at the Marriot Marquis in New York City.

January 16, 2009
DMA Premieres First of Its Kind 'Hispanic Direct Marketing: Techniques & Best Practices' Report
The Direct Marketing Association (DMA) premieres the “Hispanic Direct Marketing: Techniques and Best Practices” report.

January 15, 2009
DMEF Calls for Nominations for 2009 'Rising Stars' and 'Corporate Commitment' Awards
The Direct Marketing Educational Foundation (DMEF) today announced it is welcoming nominations for its 2009 Rising Stars and Corporate Commitment Awards. The deadline for nominations is Monday, February 23, 2009.

January 13, 2009
DMA Announces Keynote Speakers for 23rd Annual Circulation Day
Direct Marketing Association (DMA) today announced that Johnny McIntosh of Southern Living At HOME, and Eileen Naughton of Google will be keynote speakers for the 23rd annual Circulation Day, taking place on February 3 at the Marriot Marquis in New York City.

January 12, 2009
DMA Releases First-Ever 'Future of Direct Marketing' Report
The Direct Marketing Association (DMA) today released the first-ever “Future of Direct Marketing” qualitative report.

December 10, 2008
S. Murray Gaylord and NYTimes.com Present Today's NCDM 2008 Keynote
The National Center for Database Marketing (NCDM) 2008 Conference, co-produced by the Direct Marketing Association (DMA), and DIRECT magazine will conclude today at the Gaylord Palms resort in Orlando, Florida. S. Murray Gaylord, vice president, marketing and customer insights for NYTimes.com addressed attendees this morning with his keynote presentation entitled “What You Can Do to Win and Measure Success in the Digital Revolution.”

December 9, 2008
2008 NCDM Database Excellence Awards Presented Today in Orlando
The Direct Marketing Association (DMA) and DIRECT magazine today announced the 2008 NCDM Database Excellence Awards winners.

December 8, 2008
The Walt Disney Company and Tom Boyles Invite You To Be Their Guest at Today's 2008 NCDM Keynote
The National Center for Database Marketing (NCDM) 2008 Conference, co-produced by the Direct Marketing Association (DMA), and DIRECT magazine, today kicked off at the Gaylord Palms Resort in Orlando, Florida. This afternoon, Tom Boyles, senior vice president, global customer managed relationships for the Walt Disney Company will address attendees during his luncheon keynote entitled “Understanding the Customer Focused Journey and Where It’s Likely To Go.”

December 4, 2008
DMA Names Jodie Sangster Vice President, Global Compliance
Direct Marketing Association (DMA) today announced that Jodie Sangster, in-house legal counsel and chief privacy and compliance officer, Acxiom Asia Pacific, has joined DMA as its vice president, global compliance. She will report directly to Senny Boone, senior vice president, corporate and social responsibility and will be based in DMA’s Washington, DC office.

December 2, 2008
2008 NCDM Database Excellence Awards Finalists Announced
The Direct Marketing Association (DMA) and DIRECT magazine today announced the ten finalists of the 2008 NCDM Database Excellence Awards.

November 25, 2008
DMA Premieres Library of ECHO Awards Case Studies
The Direct Marketing Association (DMA) today announced its new Library of ECHO Awards Case Studies, a web-based subscription plan allowing viewers to read the marketing strategies, dive deep into media selections and tactics, click around creatives, as well as see award winning results from DMA’s 2008 International ECHO Awards winners.

November 24, 2008
Five Tracks, Six Intensive Sessions, and 40 Concurrent Sessions to be Featured at NCDM 2008
The National Center for Database Marketing (NCDM) 2008 conference, co-produced by the Direct Marketing Association (DMA) and DIRECT magazine, is taking the lead on offering comprehensive education to marketers entering the new era of database marketing.

November 19, 2008
Email Experience Council Releases Retail Email Subscription Benchmark Study
The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced the release of its third annual “Retail Email Subscription Benchmark Study.” The new study examined the opt-in practices of 120 of the top online retailers tracked via the Retail Email Blog and found that there is a clear trend toward richer subscription processes.

November 19, 2008
NCDM Announces Keynote Speakers for 2008 Conference
The National Center for Database Marketing (NCDM) today announced its keynote speakers for the upcoming NCDM 2008 Conference. Co-produced by the Direct Marketing Association (DMA), and DIRECT magazine, NCDM will take place December 8-10 at the Gaylord Palms Resort in Orlando, Florida.

November 18, 2008
Direct Marketing Educational Foundation Hosts Student Career Forum
The Direct Marketing Educational Foundation (DMEF) recently hosted its Annual Student Career Forum at the Ney Center in New York City, carrying on the annual tradition first initiated by The Lee Epstein Fund. The Forum is sponsored in large part by The Lee Epstein Fund, which was created as a DMEF Endowment Trust to continue the vision of its namesake to support students and their educational needs. With over 100 students from tri-state area colleges and universities in attendance, DMEF worked diligently on its mission: to attract, educate, and place top college students in the business of direct/interactive marketing.

November 11, 2008
DMA Praises FTC for Improving Accuracy of National Do Not Call Registry by Addressing List Hygiene Issues
Direct Marketing Association (DMA) president and CEO John A. Greco, Jr. today praised the Federal Trade Commission (FTC) for improving the accuracy of the National Do Not Call Registry by hiring an outside contractor to remove disconnected, reassigned and abandoned phone numbers from the registry. The action, which was encouraged and prompted by the DMA, was highlighted in the FTC’s report to Congress Regarding the Accuracy of the Do Not Call Registry pursuant to the Do-Not-Call Improvement Act of 2007 (DNCIA).

November 11, 2008
National Center for Database Marketing (NCDM) Spotlights Special Features of 2008 Event
The National Center for Database Marketing (NCDM) 2008 Conference, co-produced by the Direct Marketing Association (DMA), and DIRECT magazine, will take place December 8-10 at the Gaylord Palms Resort in Orlando, Florida. As the role of today’s database marketer evolves and economic pressures affect bottom lines, attending NCDM 2008 is vital preparation for entering the new era of database marketing.

November 3, 2008
Call for Nominations eec People's Choice: 2009 Best in Email Award
The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced a call for nominations for the eec People’s Choice: 2009 Best in Email Award. The award, which debuted last year as the Email Performance Award, will be presented to an individual or organization that has created an email marketing campaign which best demonstrates the full power of the email marketing channel.

October 29, 2008
Direct Marketing Association Announces Partnership with China Direct Mail Association
The Direct Marketing Association (DMA) today announced a partnership with the China Direct Mail Association (CDMA), which is owned by the China Post, to promote business development in light of the economic globalization and blooming direct mail business across China.

October 21, 2008
Call for Nominations: DMANF's 2009 Max L. Hart Nonprofit Achievement Award
Each year, the Direct Marketing Association Nonprofit Federation (DMANF) presents the Max L. Hart Nonprofit Achievement Award to an exceptional fundraising professional who has a strong track record of service, leadership, innovation, and integrity. The DMANF is now seeking nominations for the 2009 award, and the deadline for submission is Friday, November 7, 2008.

October 15, 2008
DMA Introduces 'Green Marketing' Professional Development Program: A Certificate in Eco-Responsible Marketing
For the first time in marketing, professionals have an opportunity to earn "green marketing" career education credentials through the DMA Certificate in Environmentally Responsible Marketing (ERM), a new program of the Direct Marketing Association (DMA). Professionals who complete the 11-course curriculum will earn an ERM Certificate, and will gain knowledge and tools to consider environmental outcomes in their overall direct marketing planning, strategy, and tactical decision-making.

October 15, 2008
DMA PRESENTS 2008 INTERNATIONAL ECHO AWARDS DURING DMA08 IN LAS VEGAS
The Direct Marketing Association (DMA) last evening presented its 2008 International ECHO Awards during a ceremony hosted by "Tonight Show" host Jay Leno at the Bellagio Las Vegas. DMA presented a total of 92 ECHO Awards to multichannel direct marketing campaigns from all over the globe.

October 15, 2008
DMA PRESENTS 2008 INTERNATIONAL ECHO AWARDS: COMPLETE LIST OF WINNERS
DMA presented its 2008 International ECHO Awards at the Bellagio Las Vegas during DMA08 Conference & Exhibiton on Tuesday night, Oct. 14. The following is the complete list of this year's winners.

October 14, 2008
DMA Names eBay 2008 Marketer of the Year During DMA08 in Las Vegas
The Direct Marketing Association (DMA) today honored eBay with their 2008 Marketer of the Year Award during a ceremony at the Las Vegas Convention Center, held during the DMA08 Conference & Exhibition, the Global Event for Integrated Marketing.

October 14, 2008
Two New Directors Join DMA Board for 2008-2009
The Direct Marketing Association (DMA) today announced that two members will be joining the Board of Directors for 2008-2009 to fill two unexpired terms. They will be joining 15 newly elected members, one ex-officio member, as well as 22 other sitting Board members. They are: Kimberley Partoll, executive vice president, Paid Services & New Ventures, AOL, and Gian-Carlo Peressutti, senior vice president of public affairs, R.R. Donnelley.

October 13, 2008
DIRECT MARKETING ADVERTISING EXPENDITURES ACCOUNT FOR 53% OF TOTAL ADVERTISING EXPENDITURES, DMA S 'POWER OF DIRECT MARKETING' REPORT UNVEILS
The Direct Marketing Association (DMA) today released The Power of Direct Marketing, an annual forecast of direct marketing’s economic impact on the US economy, including advertising expenditures and sales. First published in 1995, the report is released each year in conjunction with the DMA08 Conference and Exhibition, the Global Event for Integrated Marketing.

October 13, 2008
DMA S QUARTERLY BUSINESS REVIEW (QBR) FINDS DIRECT MARKETERS LOOKING TO MODEST GROWTH DESPITE DECLINE IN YEAR-OVER-YEAR REVENUE FOR QUARTER III
The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the third quarter of 2008, complete with 2009 forecasts for marketers and suppliers, in conjunction with the DMA08 Conference & Exhibition, the Global Event for Integrated Marketing.

October 13, 2008
Direct Marketing Association Announces Future of Business-to-Consumer Communications
The Direct Marketing Association (DMA), the trusted consumer preference service leader in America for the past 36 years, today announced the launch of its newly expanded consumer choice portal site, DMAchoice.org. The announcement was made today by DMA President & CEO, John A. Greco, Jr., at the DMA08 Conference and Exhibition, the Global Event for Integrated Marketing, in Las Vegas, Nevada.

October 13, 2008
Direct Marketing Educational Foundation Honors Jon Roska and Scholastic at Annual Awards Dinner
The Direct Marketing Educational Foundation (DMEF) gathered hundreds of direct marketing professionals Saturday night at the Bellagio Hotel, Las Vegas for their Annual Awards Dinner, held in conjunction with the DMA08 Conference & Exhibition, the Global Event for Integrated Marketing.

October 12, 2008
DMA Board Elects Kelly Browning 2009 Chairman of the Board; Sixteen New Directors Joined Board at Annual Business Meeting
The Direct Marketing Association (DMA) Board of Directors today announced the election of new officers and Board members for 2008-2009. The terms of office commenced at DMA’s Annual Business Meeting, which was held today at the Bellagio Hotel and Casino, Las Vegas.

October 11, 2008
DIRECT MARKETING EDUCATIONAL FOUNDATION ELECTS GARY S. LABEN 2009 CHAIRMAN OF THE BOARD
The Direct Marketing Educational Foundation (DMEF) today announced the election of new officers and thirteen new members to its Board of Trustees for 2008-2009. The terms commenced earlier today at DMEF’s Annual Meeting, which was held at the Bellagio Hotel, Las Vegas.

October 11, 2008
Direct Marketing Association Kicks Off DMA08 Annual Conference & Exhibition in Las Vegas r u Connected?
DMA today kicks off DMA08 Conference & Exhibition, the Global Event for Integrated Marketing in Las Vegas, Nevada, asking the question, “r u Connected?” Las Vegas is a mecca for shopping, dining, entertainment, and even family vacations.

October 6, 2008
DMA Utilizes Specialized "Voice of Customer" Research to Improve DMA08 and Future Conferences
The Direct Marketing Association (DMA) is nearing the kick-off of this year’s annual conference, DMA08 Conference & Exhibition, the Global Event for Integrated Marketing. DMA is more committed than ever to providing a vibrant and relevant conference for both the loyal marketers who have been attending for years and the new generation of marketers attending in Las Vegas this year, for the first time.

October 3, 2008
Direct Marketing Association Announces Partnership to Create Arab DMA in Saudi Arabia
The Direct Marketing Association (DMA) today announced a partnership with Direct Marketing Services YMH LLC, who is currently in a joint venture with the Saudi Post, to develop the direct mail industry and work toward the creation and operation of the Arab Direct Marketing Association (ADMA), as well as develop direct marketing across the global Pan-Arab community.

October 1, 2008
Email Experience Council Releases Email Marketing Q&A's
The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced the release of the Email Marketing Q&A’s, a set of 20 commonly asked email marketing questions and their answers.

September 29, 2008
DMA08 Connects Web 2.Next With Attendees Puts Conference in their Hands
For the first time ever, the Direct Marketing Association’s (DMA) annual conference, DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, will harness the power of Web 2.Next and mobile to give attendees all the latest information on keynotes, sessions, exhibit halls, and registration right at their fingertips.

September 29, 2008
DMA08 Connects Web 2.Next With Attendees Puts Conference in their Hands
For the first time ever, the Direct Marketing Association’s (DMA) annual conference, DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, will harness the power of Web 2.Next and mobile to give attendees all the latest information on keynotes, sessions, exhibit halls, and registration right at their fingertips.

September 29, 2008
DMA08 Connects Web 2.Next With Attendees Puts Conference in their Hands
For the first time ever, the Direct Marketing Association’s (DMA) annual conference, DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, will harness the power of Web 2.Next and mobile to give attendees all the latest information on keynotes, sessions, exhibit halls, and registration right at their fingertips.

September 26, 2008
DMA Names Neil C. O'Keefe as Vice President Catalog and Multichannel Merchant Segment
Direct Marketing Association (DMA) today announced that Neil C. O’Keefe, vice president, marketing for Spiegel Brands, will join DMA as its vice president, catalog and multichannel merchant segment, reporting directly to Ken Ebeling, senior vice president, member and segment services. O’Keefe will begin on September 30 and will be based in DMA’s New York headquarters.

September 24, 2008
Direct Marketing Educational Foundation Announces Inaugural Shankar-Spiegel Award Winner
The Direct Marketing Educational Foundation (DMEF) today announced that Anita Man Luo of the University of Connecticut will be presented with the first-ever DMEF Shankar-Spiegel Award for the Best Dissertation Proposal in Direct/Interactive Marketing. Andrew Stephen of Columbia University and Seshadri Tirunillai of the University of Southern California will receive Honorable Mentions.

September 16, 2008
DMA's Qarterly Business Review (QBR) for Quarter II Indicates Growth in Profitability Despite Decline in Year-Over-Year Revenue
The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the second quarter of 2008.

September 4, 2008
DIRECT MARKETING ASSOCIATION NAMES SENNY BOONE AS NEW SENIOR VICE PRESIDENT, CORPORATE AND SOCIAL RESPONSIBILITY

July 30, 2008
MEDIA ADVISORY: DMANF TO ANNOUNCE WINNER OF 2008 ORGANIZATION OF THE YEAR AWARD
Winner will be Announced at Conclusion of DMANF’s 2008 New York Nonprofit Conference

July 14, 2008
DMA WELCOMES FTC STATEMENT THAT SELF REGULATION CONTINUES TO BE BEST APPROACH TO BEHAVIORAL ADVERTISING

July 11, 2008
THE NONPROFIT FEDERATION OF THE DIRECT MARKETING ASSOCIATION ANNOUNCES NAMES OF INCOMING ADVISORY COUNCIL MEMBERS

June 19, 2008
LAUNCH OF DMA'S RECYCLE PLEASE CAMPAIGN GAINS MOMENTUM
Pitney Bowes Inc. and the Metropolitan Museum of Art Join Over 80 Companies and Nonprofit Organizations in Participating in DMA’s ‘Recycle Please’ Campaign

June 18, 2008
WITH FCC ACTION, DMA AWAITS FTC REPORT ON ACCURACY OF NATIONAL DO NOT CALL REGISTRY

June 11, 2008
DMA TESTIFIES BEFORE SENATE ON IMPACT AND POLICY IMPLICATIONS OF SPYWARE ON CONSUMERS AND BUSINESSES

May 21, 2008
AUTHOR KEITH WARDELL PUTS MARKETERS BACK IN THE DRIVER'S SEAT AT 25TH ANNUAL CONFERENCE FOR CATALOG AND MULTICHANNEL MERCHANTS

May 21, 2008
DMANF TESTIFIES ON UNIVERSAL SERVICE OBLIGATION OF US POSTAL SERVICE AND POSTAL MONOPOLY

May 21, 2008
MULTICHANNEL MERCHANT PRESENTS 2008 MCM AWARDS
Top Honors Given to The Republic of Tea, eBags, Black Box, and L.L. Bean

May 19, 2008
DMA Releases 'Catalog Design: Methods and Strategies to Increase Sales'
DMA releases a first of its kind report that presents catalogers with benchmarks in catalog design elements.

May 13, 2008
DMA APPLAUDS FTC'S APPROVAL OF NEW RULE PROVISIONS UNDER CAN-SPAM ACT

January 17, 2008
DMA Introduces 'Channel Integration and Benchmarks in the Retail Industry'
DMA's “Channel Integration and Benchmarks in the Retail Industry” is its first study of the multichannel players in the retail industry.

January 16, 2008
A Menu of New Offerings at National Conference on Operations & Fulfillment (NCOF) 2008
The menu of new offerings at the 2008 National Conference on Operations & Fulfillment (NCOF) is so rich and extensive, that attendees may find themselves going back for many extra helpings. NCOF 2008 will take place from April 7–10, 2008, at the Gaylord Palms Resort & Convention Center in Orlando, FL.

January 15, 2008
DMEF's Don Kuhn Fund Expands to Help Advance Entry- Level Direct Marketing Professionals
DMEF announced that its Don Kuhn Fund for Research and Education has expanded. Now, in addition to assisting college students whose focus is on nonprofit direct marketing, DMEF will also help to advance the careers of entry-level direct marketing professionals in the nonprofit sector.

January 14, 2008
DMA 'Direct Marketing Facts and Figures in the Nonprofit Industry' is Updated, Expanded
DMA released the report “Direct Marketing Facts & Figures in the Nonprofit Industry.”

January 10, 2008
DMEF Calls for Nominations for 2008 'Rising Star' and 'Corporate Commitment' Awards
DMEF is welcoming nominations for its 2008 Rising Star Awards and Corporate Commitment Award.

January 8, 2008
DMA Unveils Free Online Service; Enhances DMAChoice, The Consumer Portal for Choice
DMA announced plans to enhance DMAChoice, with the latest evolution of DMA’s Mail Preference Service (MPS), and remove the $1 verification fee online, to help consumers decide what catalogs they receive in their mailbox.

January 7, 2008
DMA's 2008 Financial Services Conference Expands, Reflecting Industry Growth and Demand
DMA 2008 Financial Services Conference will include two full days of workshops, keynotes, general sessions, networking sessions, and special events. The 32nd Annual DMA Financial Services Conference will take place March 16–18, 2008, at Harbor Beach Marriott Resort & Spa, Fort Lauderdale, FL.

January 4, 2008
DMA Calls for 2009 Board of Directors Nominations; February 22 Deadline
DMA is now accepting nominations for a limited number of vacancies on its 2009 Board of Directors. The deadline for nominations is Friday, February 22, 2008.

January 4, 2008
DMA Calls for 2009 Board of Directors Nominations; February 22 Deadline
DMA is now accepting nominations for a limited number of vacancies on its 2009 Board of Directors. The deadline for nominations is Friday, February 22, 2008.

December 18, 2007
DMA Lauds Senate for Working to Improve Accuracy and Cost of National Do Not Call Registry
DMA lauds the efforts of the US Senate for passing two pieces of legislation that will greatly improve the National Do Not Call Registry for consumers and marketers alike.

December 17, 2007
DMA List Leaders Group Announces 2008 Chair & Vice Chair
DMA List Leaders Group announced the election results for its 2008 chair and vice chair positions. Effective January 1, 2008, Jay Schwedelson, corporate vice president of Worldata, will take office as chairman, and Fran Green, chief revenue strategist at American List Counsel, Inc. (ALC), will serve as vice chair. Lee Kroll, president of Kroll Direct Marketing, is the group’s 2007 chair.

December 13, 2007
Keynoters Announced for National Conference on Operations & Fulfillment (NCOF) 2008
From a magical inventor to a multi-millionaire shoe salesman, the keynote speakers for the 2008 National Conference on Operations & Fulfillment (NCOF) are one-of–a-kind resources for attendees at the only event focused exclusively on meeting the operations and fulfillment challenges facing today’s catalog, online and multichannel retailers.

December 12, 2007
DMA Warns That Recently Approved Sales Tax 'Sourcing Rule' Jeopardizes Sales Tax Simplification
DMA strongly opposes the recently approved “sourcing rule” provision of the Governing Board of the Streamlined Sales and Use Tax Agreement (SSUTA). DMA said the provision was a significant step backward on the road to genuine sales tax simplification.

December 12, 2007
NCDM 2007 Keynote Speaker Tony Hsieh Runs a Service Company That Just Happens to Sell Shoes
Addressing attendees on the final day of the National Center for Database Marketing (NCDM) 2007 Conference in his new hometown of Las Vegas, Zappos.com CEO and Director Tony Hsieh spoke about his shoe site.

December 11, 2007
DMA Lauds House for Working to Improve Accuracy and Cost of National Do Not Call Registry
DMA lauded the efforts of the US House of Representatives for passing two pieces of legislation that will greatly improve the National Do Not Call Registry for consumers and marketers alike.

December 11, 2007
DMA Praises FTC's Workshop on Use of Social Security Numbers By Private Sector
DMA praised the Federal Trade Commission (FTC) for hosting a successful and constructive public workshop on the use of Social Security numbers (SSN) by American businesses. The workshop, entitled “Security in Numbers: SSNs and ID Theft,” explored the uses of SSNs in the private sector and their role in identity theft.

December 11, 2007
DMA and DIRECT Magazine Present 2007 NCDM Database Excellence Awards
In a format that is quite familiar to database professionals, DMA and DIRECT magazine announced the winners — segmented by category and rank — of the 2007 NCDM Database Excellence Awards.

December 11, 2007
Harrah's Entertainment Katrina Lane to Keynote at NCDM in Las Vegas
“Stop Gambling Away Your Customers” Katrina Lane, vice president of channel marketing for Harrah’s Entertainment, urged National Center for Database Marketing (NCDM) 2007 Conference attendees when she delivered her keynote address.

December 10, 2007
Warner Home Entertainment's Thomas Tileston to Keynote Today at NCDM 2007 in Las Vegas
Thomas Tileston, vice president of business decision support for Warner Home Entertainment, Inc., keynotes at National Center for Database Marketing (NCDM) 2007 Conference.

December 7, 2007
Dive Into Email Evolution Pre-Conference Workshops on Feb. 11 in San Diego
San Diego is the perfect place to start navigating the waters of email compliance, blending in with the sailors as an email boot camp cadet, and setting the advertising agency compass on email marketing efforts. Instead of coasting along as the data-driven, multichannel world of direct marketing flies by, attendees can dive in during a day of pre-conference workshops at the Email Evolution Conference, which is being held at the Sheraton Hotel & Marina in San Diego on February 12-13, 2008.

December 6, 2007
In US House Testimony, DMA Opposes Mandatory Sales Tax Collection Bill
DMA's tax counsel, George Isaacson, testified before the House Judiciary Subcommittee on Commercial & Administrative Law in opposition to the Sales Tax Fairness and Simplification Act (H.R. 3396). Introduced by Rep. William Delahunt (D-MA), the bill would make interstate sales tax collection mandatory — regardless of whether the seller has a physical presence or “tax nexus” in the taxing state.

December 3, 2007
DMEF Launches Shankar-Spiegel Dissertation Award
DMEF has announced the inaugural Shankar-Spiegel Award for the Best Dissertation Proposal in Direct/Interactive Marketing, which is to be awarded for the first time in October 2008.

November 28, 2007
DMA Applauds FTC Study on Identity Theft
DMA commended the Federal Trade Commission (FTC) for its release of a benchmarking survey exploring the extent and effect of identity (ID) theft in the United States.

November 28, 2007
DMA and DIRECT Magazine Announce 2007 NCDM Database Excellence Awards Finalists
DMA and DIRECT magazine announced the finalists — only segmented by category, not yet by prize — for the 2007 NCDM Database Excellence Awards, which will be presented during NCDM 2007.

November 27, 2007
DMA 'Customer Prospecting and Retention Report' is Updated, Expanded
Internet marketing is hot and email marketing is on fire, but professionals who track new customer return on investment (ROI) still concentrate most on direct mail. These and other survey results are in the second edition of DMA's newly released “Customer Prospecting and Retention Report.”

November 15, 2007
DMA Praises Postal Service Governors for Embracing New Ratemaking Regulations
DMA commended the Postal Service Governors’ decision to use the Postal Regulatory Commission’s (PRC) new regulations to adjust future postal rates. According to the Postal Accountability and Enhancement Act that was signed into law in December of 2006, future price increases of mailing services adjusted under the new system must be capped at the rate of inflation.

November 14, 2007
DMA Releases Statement Regarding New York State's New Policy to Tax Out-of-State Marketers
Governor Spitzer’s New York Department of Taxation and Finance has issued a new regulation that requires out-of-state marketers to begin collecting state sales tax on deliveries made into New York based merely on a link to their website.

November 14, 2007
Email Experience Council Launches Email Performance Award
eec, DMA's email marketing arm, announced its call for entries for the eec’s first award competition recognizing email marketing excellence. Chosen directly by eec members, the Email Performance Award will be presented to an individual or organization that has created an email marketing campaign that demonstrates the full power of the channel.

November 14, 2007
New DMA 'Web Analytics Report' Helps Direct Marketers Increase ROI, Conversion Rates
Multichannel direct marketers today can accumulate a plethora of data about their customers through the marketers’ Web sites. But the real challenge for many is how to interpret and use that data effectively — especially when the sheer volume of that data seems too daunting for any kind of meaningful analysis. Enter DMA's first-edition “Web Analytics Report.”

November 14, 2007
PRC Briefs DMA Members on Final Ratemaking Regulations
DMA hosted an online and teleconference briefing for its members with Steve Sharfman, general counsel of the Postal Regulatory Commission (PRC), to further clarify the PRC’s new ratemaking procedures for the US Postal Service (USPS).

November 12, 2007
DMA's New 'Getting Creative With Copywriting' Report Is Devoted Exclusively To Direct Mail Copy
DMA announced its first-ever, just-released report titled “Getting Creative with Copywriting,” which is filled with research devoted exclusively to direct mail copy.

November 12, 2007
National Conference on Operations & Fulfillment (NCOF) Set for April 7-10 in Orlando
DMA and Penton Media Exhibitions are joining forces to present the 17th Annual National Conference on Operations & Fulfillment (NCOF), which will take place April 7–10, 2008, at the Gaylord Palms Resort & Convention Center in Orlando, FL. The United States Postal Service (USPS) is the official sponsor of NCOF 2008.

November 8, 2007
Email Experience Council Releases Schedule for Email Evolution Conference
eec, DMA's email marketing arm, announced the release of the schedule for its inaugural Email Evolution Conference, which is being held at the Sheraton Hotel & Marina in San Diego on February 12-13, 2008.

November 8, 2007
NCDM 2007 Keynote Speakers Reveal Secrets Behind Turning Consumers' Discretionary Spending into Reliable Income
Keynoters for the National Center for Database Marketing (NCDM) 2007 Conference will reveal their database marketing secrets during the event that will be co-presented by DMA and DIRECT magazine. NCDM 2007 will take place December 10–12 at Mandalay Bay Resort & Casino in Las Vegas.

November 2, 2007
DMA Highlights the Critical Importance of Advertising- Supported Internet Content at FTC Town Hall Meeting on Behavioral Marketing
DMA participated in the Federal Trade Commission’s (FTC) Town Hall Meeting on Behavioral Marketing. As part of a panel discussion, DMA’s Senior Vice President for Government Affairs, Jerry Cerasale, emphasized the importance of responsible data collection by marketers, and highlighted the critical role such data plays in keeping Internet content free and accessible to all Americans.

November 1, 2007
DMA Survey Finds That the Majority of Web Users Prefer the Current Model of Online Advertisements
On the first day of the Federal Trade Commission’s (FTC) workshop on "Online Behavioral Targeting," DMA indicated that providing relevant marketing materials to consumers online is fueling the unprecedented growth in the Internet.

October 30, 2007
DMA Lauds Congress for 7-Year Extension of Internet Tax Moratorium to 2014
DMA commended Members of the House for accepting the Senate’s seven-year extension in advance of the Internet Tax Moratorium’s November 1, 2007 expiration date.

October 26, 2007
DMA Lauds Senate for Further Extension of Internet Tax Moratorium to 2014
DMA commended Members of the Senate for passing a seven-year extension in advance of the Internet Tax Moratorium’s November 1, 2007, expiration date.

October 25, 2007
DMA Insert Media Council to Honor Paulette Kranjac, Dennis Erickson, and Lenox Collections
Just as comedian Patton Oswalt clocked celebrity Flavor Flav on Comedy Central, DMA's Insert Media Council plans kidding and kudos for its honorees during its annual Roast & Toast Holiday Luncheon.

October 25, 2007
NCDM Presents New Features for Upcoming 2007 Conference & Exhibition
The NCDM 2007 Conference will present exciting new features designed to equip attendees with results-driven database marketing strategies. Co-presented by DMA and DIRECT magazine, NCDM 2007 will take place December 10–12 at the Mandalay Bay Resort & Casino in Las Vegas, NV.

October 24, 2007
DMA Seminar Has Predicting Customer Behavior Down to a Science
The new DMA seminar, “When Intuition Isn’t Enough: The Science of Predicting Customer Behavior,” teaches a theory that may rub a few the wrong way at first: marketers need to use science to predict consumer behavior — not gut feelings.

October 23, 2007
NCDM 2007 Conference & Exhibition to be Held December 10-12
The National Center for Database Marketing (NCDM) 2007 Conference & Exhibition will be held December 10-12 at Mandalay Bay Resort in Las Vegas. The conference and exhibition is co-owned and co-presented by DIRECT Magazine and DMA.

October 22, 2007
United We Stand: DMA Seminar Creates a Web of Teamwork
In the new DMA seminar, "Web Marketing: Design. Navigation. Analytics. Understanding the Big Picture," marketers from both sides of the fence come together to gain a thorough understanding of what it takes to market a Web site to its full potential.

October 17, 2007
Direct Marketing Association Presents 2007 International ECHO Awards
DMA presented its 2007 International ECHO Awards. Reflecting multichannel direct marketing’s growing influence on the global marketing landscape, DMA presented a total of 130 ECHO awards to multichannel direct marketing campaigns from the US and 37 other nations.

October 16, 2007
DMA Lauds House for Passage of Internet Tax Moratorium Extension
DMA commended members of the US House of Representatives for passing H.R. 3678, the Internet Tax Freedom Amendment Act of 2007 in advance of the Internet Tax Moratorium’s November 1, 2007, expiration date. H.R. 3678 extends the Internet Tax Moratorium another four years to 2011.

October 16, 2007
DMA Names Microsoft-MSN 2007 Marketer of the Year
Microsoft-MSN thought outside of the box when it created advertising platform Microsoft adCenter and produced the critically acclaimed Live Earth project, which integrated television, radio, Internet, and audiences to bring a live concert to the world while raising awareness about global warming. DMA honored those achievements, presenting Microsoft-MSN with DMA’s 2007 Marketer of the Year Award.

October 16, 2007
DMA's Quarterly Business Review (QBR) for Quarter III Indicates 17th Consecutive Quarter of Positive Results
DMA's Quarterly Business Review (QBR) for the third quarter of 2007 was released, complete with 2008 forecasts for marketers and suppliers. The 32-page report details how the greater direct marketing community — including direct marketers, agencies, and suppliers — collectively experienced a 17th consecutive quarter of positive economic growth.

October 16, 2007
Direct Marketing Expenditures Account for 50% of Total Advertising Expenditures, DMA's 2007 'Power of Direct Marketing' Report Unveils
Despite a US economy that shows signs of softening in key areas, growth is predicted in direct marketing (DM) expenditures, sales, return on investment (ROI), and employment through 2008, as reported in The Power of Direct Marketing, DMA's annual forecast of direct marketing’s economic impact on the US economy, including advertising expenditures and sales. The 2007 edition of the DMA report, which was first published in 1995, was released.

October 16, 2007
Ronald Bliwas and Charles Morgan Inducted into DMA Hall of Fame at DMA07 in Chicago
Ronald L. Bliwas, president/CEO of A. Eicoff & Company, the largest direct response television agency in the nation, and Charles D. Morgan, chairman of the board and company leader of Acxiom Corporation, a firm that integrates data, services, and technology, were inducted into the DMA Hall of Fame.

October 15, 2007
DMA Launches New 'Commitment to Consumer Choice' Guidelines to Empower Consumers and Build Consumer Trust
DMA announced its “Commitment to Consumer Choice” (CCC) guidelines that apply to all DMA members using mail to communicate with consumers. The CCC is DMA’s public assurance that all Association members will follow specific practices to honor consumer choice in the receipt of solicitations.

October 14, 2007
DMA Board Elects Donn Rappaport 2008 Chairman of the Board
The DMA Board of Directors announced the election of new officers and Board members for 2007–2008. The terms of office for the new officers and Board members commenced at DMA’s Annual Business Meeting.

October 14, 2007
It's a Brand New Day at DMEF! Foundation Raises $500,000 at Awards Dinner for Direct/Interactive Marketing Education
It’s a brand new day at the DMEF as more than 350 direct marketing professionals and academics gathered to raise more than $500,000 for direct/interactive marketing education at the university level.

October 13, 2007
DMA Releases 5th Annual 'Response Rate Trends Report'
For nearly 30 years, direct marketers have been asking DMA “What’s the typical response rate for a direct marketing campaign in my profession and product category, and what channels will yield the best response?” Five years ago, DMA put all the answers in one book. Today, DMA’s 2007 Response Rate Trends Report is bigger and better than ever.

October 13, 2007
Direct Marketing Educational Foundation Elects New Board, Re-Elects Chairman Al Dyon
DMEF elected officers and nine new members to its Board of Trustees. They will oversee the Foundation, which is moving forward in 2007–2008 with a recharged mission to exponentially improve service to the direct/interactive marketing community of educators, professionals, and students.

October 11, 2007
DMA Lauds House Judiciary Committee for Action on Internet Tax Moratorium
DMA commended Members of the House Judiciary Committee for passing H.R. 3678, the Internet Tax Freedom Amendment Act of 2007 in advance of the Internet Tax Moratorium’s November 1, 2007, expiration date. Sponsored by House Judiciary Committee Chairman John Conyers (D-MI), H.R. 3678 would extend the current Internet Tax Moratorium by another four years until 2011, rather than make it permanent.

October 10, 2007
Danette Dickerman, Joan Renfrow to Receive DMA Broadcast Council's 2007 Jake Weisbarth Spirit Award
DMA's Broadcast Council announced that Danette Dickerman, director of media for Nautilus, Inc.’s Direct Division, and Joan Renfrow, president of ONYX Productions, will be honored as co-recipients of the council’s 2007 Jake Weisbarth Spirit Award.

October 8, 2007
With New DMA Seminar, Many Roads Lead to Customer Acquisition
Direct marketers with one-track minds will be very welcome at DMA's new seminar, “Optimize Media Channels for Creative Prospecting.” That is, as long as that “one track” is the desire to explore every possible channel to accomplish the singular goal of acquiring new customers.

September 27, 2007
Email Experience Council Releases Retail Welcome Email Benchmark Study
EEC, DMA's vertical working group that’s focused on the email marketing industry, released its second annual Retail Welcome Email Subscription Benchmark Study. The study, which examines the welcome emails of 118 of the top online retailers tracked via RetailEmail.Blogspot, identifies a number of best practices and provides benchmarks in the areas of merchandising, relationship-building, deliverability, and CAN-SPAM compliance.

September 25, 2007
DMA Files Comments on PRC's Ratesetting Reform Proposals
In response to proposed rules issued August 15, 2007, by the Postal Regulatory Commission (PRC) for a new system of postal ratesetting as authorized by the Postal Accountability and Enhancement Act (PAEA), the DMA submitted formal comments to the PRC that addressed a number of concerns about how direct mailers would be affected by the proposed policies.

September 14, 2007
DMA Enhances Quarterly Business Review (QBR) with New Metrics
With brand new metrics, updated figures, and expanded access, DMA's Quarterly Business Review (QBR) for Q2 2007 is new, improved, and ready for the marketing world. The 30-page report details how the greater direct marketing community — including direct marketers, agencies, and suppliers — collectively experienced a 16th consecutive quarter of positive economic growth.

September 14, 2007
DMA Opposes New Alternative Sourcing Proposal Before Streamlined Sales Tax Governing Board
In a letter to Scott Peterson, the Executive Director of the Streamlined Sales Tax Governing Board, DMA expressed its strong opposition to the “Alternative Sourcing Proposal,” a complex, tiered taxing protocol that would further complicate interstate commerce for businesses and customers. The Alternative Sourcing Proposal will be considered by the Streamlined Sales Tax Governing Board at its September 19–20 meeting in Kansas City.

September 11, 2007
DMA Releases 15th Annual 'Multichannel Marketing in the Catalog Industry' Report
DMA's "Multichannel Marketing in the Catalog Industry" report reveals that successful multichannel marketers have consistent and integrated standards across all channels. The study — which is a comprehensive roadmap for best practices and trends in channel integration within the catalog, retail, and e-commerce infrastructures — also reveals that nearly 70% of respondents reported increased multichannel sales over the prior year, and 59% reported increased catalog circulation in 2006.

September 6, 2007
DMA Appoints Dr. Edward T. Manzitti Vice President of Research
DMA announced the appointment of Edward T. Manzitti, PhD, as vice president of research. In his new role, Dr. Manzitti assumes the leadership of DMA’s Research Department, including oversight of the business strategy and operational results of all DMA research products and services.

September 6, 2007
DMEF's Auction for Education Kicks Off
The 2007 DMEF auction — dubbed “Direct Marketers Gone Wild!” — will continue until Tuesday evening, October 16 during DMA07 Conference & Exhibition. Direct Marketers Gone Wild! presents auction bidders a treasure trove of valuable goods, events, and services to bid on.

September 5, 2007
DMA Promotes Alan P. Kuritsky to Senior VP Sales & Marketing
DMA announced the promotion of Alan P. Kuritsky to the position of senior vice president of sales and marketing. Kuritsky, who has served as DMA’s vice president of marketing and chief marketing officer since June 2005, will lead the creation of a new department to advance DMA sales and marketing excellence as well as closely coordinate its member services and benefits, information collection, member data analysis, and marketing campaign execution.

August 29, 2007
Email Experience Council Declares Start of Holiday Retail Email Marketing Season
EEC, DMA's vertical working group that’s focused on the email marketing industry, announced that the holiday email marketing season for retailers has begun. Along with the announcement, the EEC released “Ring-Cha-Ching, Hear Them Ring: The Guide to Gearing Up for the Holiday Email Season,” a 15-page report that discusses retail email marketing trends and practices from the past holiday season.

August 23, 2007
Direct Marketing Educational Foundation and Elsevier Announce New Partnership
Elsevier has been chosen by DMEF to publish its premier journal, beginning January 2008. The DMEF’s Journal of Interactive Marketing is a quarterly, peer-reviewed academic research journal with a mission to shape ideas and issues associated with electronic, interactive, and direct marketing.

August 22, 2007
2007 DMA Hall of Fame Honorees: Ronald L. Bliwas and Charles D. Morgan
DMA President & CEO John A. Greco, Jr. announced the 2007 recipients of the DMA Hall of Fame honors. This year’s two honorees are: Ronald L. Bliwas, president/CEO of A. Eicoff & Company, the largest direct-response television agency in the nation; and Charles D. Morgan, chairman of the board and company leader of Acxiom Corporation, a firm that integrates data, services, and technology.

August 15, 2007
PRC Proposes Rules for Postal Reform Implementation.
DMA To File Formal Comments, Solicit Member Input.

August 9, 2007
DMANF Recognizes Doctors Without Borders as 2007 Nonprofit Organization of the Year
Annual award preseted at New York Nonprofit Conference.

August 9, 2007
DMEF's Don Kuhn Fund Presents First Scholarship and Research at New York Nonprofit Conference
DMEF's Don Kuhn Fund for Research and Scholarship has presented its first scholarship funds to a deserving student and its first sponsored research. Both were presented at the DMA Nonprofit Federation’s 2007 New York Nonprofit Conference, which is being held at the historic Waldorf-Astoria Hotel.

August 6, 2007
DMEF Taps Marie Adlophe as New VP Programming
The Direct Marketing Educational Foundation has appointed Marie A. Adolphe as the Foundation's new VP of programming. Adolphe took the reins of her new position, arriving with 15 years of corporate experience. Most recently, she served as human resources director for Bertelsmann's Bookspan.

August 2, 2007
DMA Presents Telemarketers Concerns at Senate Committee Hearing
Comments on several key issues related to the oversight of the National Do Not Call Registry and the broader oversight of telemarketing practices.

August 2, 2007
DMA SUPPORTS CAPPING ACCESS FEES FOR NATIONAL DO NOT CALL REGISTRY.
Applauds Committee Vote, Calls for Quick Action on Senate Floor.

July 31, 2007
Email Experience Council Releases Retail Email Subscription Benchmark Study
The EEC, DMA's vertical working group that’s focused on the email marketing industry, announced the release of its second annual Retail Email Subscription Benchmark Study.

July 26, 2007
DMA Tells House Postal Oversight Panel That US Postal Service Must Become 'More Efficient, Not Less Responsive'
In testimony before the House Committee on Oversight and Government Reform Subcommittee on Federal Workforce, Postal Service and the District of Columbia, DMA voiced its potential concerns over the United States Postal Service’s infrastructure and realignment efforts required under the Postal Accountability and Enhancement Act.

July 23, 2007
DMA's 2007 International ECHO Awards Entries Sets All- Time High
DMA's International ECHO Awards competition has long been committed to challenging the status quo. So it’s no surprise that the 1,124 campaign entries submitted for the 2007 ECHOs have shattered all previous records, and more than half of the entries were submitted in new media categories.

July 18, 2007
DMA Seeks Balance in Legislation to Protect Use of Social Security Numbers for Legitimate Business Purposes

July 16, 2007
DMANF s 2007 NEW YORK NONPROFIT CONFERENCE HELPS FUNDRAISERS HIT A HOME RUN
Conference Set for August 8-9 at Historic Waldorf=Astoria.

July 12, 2007
At FTC Summit, DMA Members Lead Discussions on Combating Spam.
FTC Chairman Majoras Praises DMA’s Authentication Work

July 11, 2007
DMA List and Database Council Honors DeVito and Morrison
DMA List and Database Council today announced the 2007 winners of its Ron Davis Young List Professional of the Year Awards.

July 10, 2007
Dr. Peter S. Fader to Receive DMEF's 2007 Robert B. Clarke Outstanding Educator Award
Wharton School Marketing Professor Peter S. Fader, PhD, is the winner of the 2007 Robert B. Clarke Outstanding Educator Award, DMEF's preeminent award to honor an academic’s overall achievement in direct/interactive marketing.

July 9, 2007
DMA Appoints Sue R.E. Geramian Senior Vice President, Communications and Public and Media Relations
DMA today announced the appointment of Sue R.E. Geramian to the newly created position of senior vice president of communications and public and media relations. Geramian will report directly to Dr. Ramesh Lakshmi-Ratan, DMA’s executive vice president & chief operating officer.

July 9, 2007
DMA Creates Email Powerhouse.
DMA’s Email Marketing Council to Merge with Email Experience Council

July 9, 2007
DMA Helps Email Marketers Enhance Reputations and Build Consumer Trust.
New Service, Developed in Partnership with Return Path, Will Check Email Authentication and Other Key Reputation Metrics to Help Members Increase Integrity in Email Marketing.

July 9, 2007
DMA Strengthens Leadership Position with New Offerings for Email Marketers.

July 9, 2007
DMA07 Pre-Conference Keynoter John Adams to Sell 'Smart Advertising' to Marketers
The Martin Agency makes advertising look so easy, even a caveman could do it. But a real campaign is far more complex, and agency Chairman and Chief Executive Officer John B. Adams, Jr. will provide the clues during his keynote address during DMA07’s Pre-Conference, which precedes DMA07 Conference & Exhibition at McCormick Place West in Chicago, IL, October 13–18.

June 27, 2007
Luminaries Kenneth Cole, Shelly Lazarus and Jimmy Wales to Keynote at DMA07 in Chicago
DMA has announced a stellar keynote lineup for the DMA07 Conference & Exhibition, which is set for Oct. 13–18 in Chicago. On Oct. 15, multichannel marketer, author, and fashion icon Kenneth Cole, chairman and CEO of Kenneth Cole Productions, will speak. On Oct. 16, legendary direct marketing ad-agency powerhouse Shelly Lazarus will address conferees. And on Oct. 17, NeXt Gen marketer Jimmy Wales, president of Wikia Inc. and founder of Wikipedia, will keynote.

June 21, 2007
DMA Offers Support for Caller ID Bill
Testifies at Commerce Committee Hearing on the Truth in Caller ID Act.

June 21, 2007
DMEF Announces 2007 Collegiate ECHO Winners; Litle & Co. Sponsors 2007 Competition
DMEF today announced the winners of the 2007 DMEF Collegiate ECHO Competition, which is sponsored by Litle & Co. The 2007 competition, which was conducted during the Fall 2006 and Spring 2007 semesters, attracted entries from undergraduate and graduate colleges nationwide.

June 20, 2007
DMA Disappointed By Postage Rate Decision
Predicts Sharp Decrease in Flat Mail Volumes.

June 20, 2007
DMEF Honors 'Rising Stars' of Direct Marketing at Awards Dinner
The stars shone outside and in last night as the DMEF honored a top corporation and outstanding individuals in direct marketing, recognizing that their best may be yet to come.

June 19, 2007
DMA 2007 'Statistical Fact Book' Adds Creative Chapter, Expands Information About Interactive Media
DMA's 2007 Statistical Fact Book, a perennial bestseller, is hot off the press and better than ever. Now in its 29th edition, the 2007 reference book offers an entirely new chapter about marketing creative, as well as expanded coverage of one of the fastest evolving aspects of direct marketing — interactive media.

June 14, 2007
DMA Analytics Council Embraces Education, Outreach
To help marketers employ analytics optimally, the DMA Analytics Council is strengthening its outreach efforts, bolstered by a new mission statement and an updated blog.

June 13, 2007
Sky Is the Limit for DMA's Search Engine Marketing Council; Energized Council Has All- New Agenda, Events, Educational Opportunities
Agewise, search engine marketing is a fifth grader just hitting a meteoric growth spurt. Knowledgewise, the DMA's Search Engine Marketing Council (SEMC) is the smart kid in the class who throws off the curve. Now that kid’s growth spurt is resulting in more energy to do more things — like the SEMC’s new roster of programming, meeting agendas, and events.

June 12, 2007
DMA Strengthens Guidelines Regarding Data Compiler Responsibilities
New provisions in "Guidelines for Ethical Business Practice" relate to the collection and sharing of consumer information by data compiler organizations.

June 12, 2007
DMA Teleservices Council Honors Sam Kades, Jane Bulman
Every American recognizes the question. "How would you rate the service you received during this call?" Two of those responsible for ensuring that such service is excellent were rewarded and celebrated today in Las Vegas for their hard work and dedication to the teleservices profession, courtesy of the DMA Teleservices Council.

June 7, 2007
Marketers Find Expert Answers During DM Days New York 2007
You can never have too much of a good thing. This aphorism seems apt for marketers who will be able to choose from 31 “Ask-the-Experts” roundtable discussions and question-and-answer forums at the 2007 DM Days New York Conference & Expo, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 – 21.

June 6, 2007
DMA List and Database Council to Honor ALC's Fran Green with 2007 List Leader of the Year Award
The DMA List and Database Council is pleased to announce that Fran Green, president of Data Management for American List Counsel, Inc. (ALC), will be the recipient of the DMA List Leader of the Year Award for 2007.

June 5, 2007
Business Groups Oppose Spyware Legislation
DMA joins 30 other associations and companies in opposing the Securely Protect Yourself Against Cyber Trespass Act (H.R. 964)

June 5, 2007
DMA Calls for Quick Decision on Postal Rates
Asks Postal Governors for Long-Term Rate Relief for Standard Mail Flats

June 5, 2007
DMA Relaunches 'Marketing Technology Council'
DMA today announced that its Marketing Technology and Internet Council will be born anew as the DMA Marketing Technology Council (MTC). With a new name and a fresh mission, this council plans to think outside the silo and focus on education, multi-discipline communication, and integration.

June 4, 2007
DMA International Council to Honor MLA's James Thornton and IAPA s Daniel Rutenberg
The DMA's International Council has announced its 2007 honors. This year, the council will present James Thornton, managing director of Mailing Lists Asia (MLA), with its Lifetime Achievement Award, and Daniel Rutenberg, director of marketing for International Airline Passengers Association (IAPA), with its International Direct Marketer of the Year Award.

June 4, 2007
DMA Quarterly Business Review (QBR) Reflects 15th Consecutive Quarter of Positive Results
The greater direct marketing community — including direct marketers, suppliers, and agencies — collectively experienced a 15th consecutive quarter of positive economic growth. That is a key finding of the DMA's Quarterly Business Review (QBR) for the first quarter of 2007.

June 1, 2007
Expertise Extravaganza at DM Days New York 2007
Unravel the mysteries and rich potential of search engines. Reduce churn. Build a robust email strategy. Synergy is the key as marketers and session leaders dive in to explore these topics and more during five Special Concentration Workshops at the 2007 DM Days New York Conference & Expo, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 – 21.

May 31, 2007
New DMA Research Shows Direct Marketing Drives and Supports Branding Across All Marketing Channels
The lines between direct marketing and brand marketing have all but disappeared, according to the results of a new survey by the DMA. The report, "The Integration of DM and Brand," shows how direct marketing's versatility and measurability have led marketers to integrate direct marketing tactics into all brand marketing efforts across multiple channels.

May 29, 2007
DM Days New York Offers Eight Tailored Tracks to Pinpoint Conferees' Needs
If a direct marketer’s goal is to attain specific, targeted skills pronto, that professional will hit the bull’s-eye during the 2007 DM Days New York Conference & Expo. The conference, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 – 21, will offer eight programming tracks of concurrent sessions with beginner, intermediate, and advanced levels of training.

May 29, 2007
DMA and FTC Co-Sponsor Boston Workshop on June 15.
Green Lights & Red Flags: Rules of the Road for Advertisers and Direct Marketers.

May 25, 2007
'The Changing Faces of Direct' to be Focus of DM Days New York Keynote Panel
The keynote panel “The Changing Faces of Direct: Reinventing The Client, The Consumer, The Agency” will show direct marketers how to adapt during the 2007 DM Days New York Conference & Expo, which is being held at the Jacob K. Javits Convention Center in New York, June 19 – 21.

May 25, 2007
DMA Cautions on Simplified Sales Tax Bill
Sales Tax Fairness and Simplification Act is neither fair nor simple.

May 25, 2007
DMA Disappointed by PRC Decision.
PRC Offers Only Temporary Rate Relief for Standard Mail Flats.

May 24, 2007
DMA Praises House for Passing Spyware Legislation
I-SPY Act is is an important step in protecting Americans from fraud and identity theft.

May 23, 2007
DMA Offers Guidance on Responsible Use of Marketing Lists

May 23, 2007
David McQuillen of Credit Suisse Keynotes During 2007 ACCM
David McQuillen, vice president of customer experience and voice of the customer at Credit Suisse (Zurich, Switzerland) spoke today during the last day of the ACCM, which was held May 21 – 23 at the Boston Convention & Exhibition Center.

May 22, 2007
2007 MCM Award Winners Culled From More Than 200 Entries
MULTICHANNEL MERCHANT today announced the winners of its 2007 MCM Awards at a luncheon ceremony at the Annual Conference for Catalog & Multichannel Merchants (ACCM). The awards, which honor both business-to-business (B-to-B) and business-to-consumer (B-to-C) marketers, were culled from a total of 64 finalists from the print channel, 37 from the Web channel, and 11 cross-channel in 17 categories. The finalists had been selected from more than 200 entries.

May 22, 2007
DMA Asks Marketers to Benchmark Environmental Performance
Board resolution calls on members to implement business practices that deliver environmental benefits.

May 22, 2007
DMA Encourages Catalog & Direct Mail Recycling
New Campaign Asks Consumers to ‘Recycle Please’

May 22, 2007
Leon Gorman of L.L.Bean Keynotes During 2007 ACCM
Leon Gorman, who serves as L.L.Bean's chairman and is its former president, spoke today at ACCM about remaining true to the company’s roots while bringing the nearly-centenarian venture into the multichannel marketing era. ACCM is taking place May 21 – 23 at the Boston Convention & Exhibition Center.

May 17, 2007
DMEF Launches Direct Marketing Leadership Development Program to Prepare Tomorrow's Leaders
Since 1966, the Direct Marketing Educational Foundation has worked to take direct marketing to US college and university campuses. Now, with the launch of its Direct Marketing Leadership Development Program, DMEF takes a step forward. Sponsored by Goodman&Company, Harte-Hanks, Inc., Scholastic, and Wunderman, the new program is designed to offer college graduates a rich, on-the-job opportunity to translate their classroom knowledge into real-world experience. Four university graduates have been selected for the 2007-2008 program.

May 16, 2007
DM Days Keynote Panel to Focus on 'Securing Your Brand Online'
Protecting customers and their corporate identities is increasingly a major challenge facing today’s brand stewards and marketers. Brand police doubling as keynote panelists will come to the rescue during the 2007 DM Days New York Conference & Expo, which is being held at the Jacob K. Javits Convention Center in New York, June 19 – 21.

May 16, 2007
DMEF to Honor Tim Litle and Draftfcb at Annual Awards Dinner
How can an organization thank those individuals and companies that have given generously of their time and support over the years in ways that further its goals? DMEF will express its appreciation by proudly presenting two of its highest awards to direct marketers whose efforts, over many years, have helped advance collegiate-level direct marketing education in the United States.

May 14, 2007
Popular WebmasterRadio.FM Returns to DM Days New York 2007
DMA today announced that WebmasterRadio.FM was such a hit at its inauguration at DM Days New York Conference & Expo last year that it is returning for the 2007 conference, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 – 21.

May 10, 2007
At DM Days New York, No Need to Stand In Line for Online Marketing Solutions
Finding online marketing solutions is almost as easy as point and click at the 2007 DM Days New York Conference & Expo. Internet experts will gather in the Online Marketing Solutions Pavilion to provide marketing professionals with cutting-edge expertise and solutions during the conference and expo, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 – 21.

May 10, 2007
DMA Names Thomas Foulkes as New VP in Washington Office.
Advocacy team continues to grow.

May 9, 2007
Who's the Big Winner with Digital Media? Direct Marketing, Says DM Days Keynote Panel
The keynote panel, "Online Marketing All-Stars," takes the stage on Wednesday, June 20 during the 2007 DM Days New York Conference & Expo, which will be held at New York City’s Jacob K. Javits Convention Center, June 19 – 21.

May 8, 2007
2007 ACCM's Executive Forums, Special Events Fit Like a Glove
From day one, direct marketers attending ACCM will find programming and special events designed to fit their specific needs, delivered in a fashion tailored to their marketing acumen and goals during the conference held May 21 – 23 at the Boston Convention & Exhibition Center.

May 7, 2007
ACCM's Labs Offer Marketers Personalized Expertise
Laboratories are all about making experiments work and yield optimal results, so it’s no surprise that ACCM is ensuring that conferees will be presented opportunities to explore their promotion efforts alongside marketing experts during lab sessions. ACCM will be held May 21 – 23 at the Boston Convention & Exhibition Center.

May 3, 2007
DM Days New York 2007 Keynote: Mastering the Use of New Social Media Can Equal Direct Marketing Results
The keynote panel titled “Next-Gen Interactive: How Marketers Are Optimizing the Power of Social Media to Connect and Deliver Results” will help kick off 2007 DM Days New York Conference & Expo, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 – 21.

May 3, 2007
DMA Offers Support for House Spyware Bill
‘I-SPY’ Act Balances Protections for Consumers and Businesses.

May 2, 2007
DMA to Host E-Mail Policy Summit
May 18 Event Set for Washington, DC

May 1, 2007
2007 ACCM to Present In-Depth Workshops on May 23
ACCM, which will be held May 21 – 23 at the Boston Convention & Exhibition Center, will present five brand new, in-depth, three-hour workshops that will explore some of the most pressing challenges facing today’s multichannel marketing professionals.

April 30, 2007
2007 ACCM Search Engine Marketing Intensive Sessions Show You How to Enhance Your ROI
The updated, improved Search Engine Marketing (SEM) Intensive sessions help open up ACCM on Monday, May 21, with a quintet of sessions filled with new information and led by different panelists. ACCM will be held May 21 – 23 at the Boston Convention & Exhibition Center.

April 26, 2007
HOWIE MANDEL TO HOST DMA'S 2007 INTERNATIONAL ECHO AWARDS CEREMONY ON OCT. 16
DMA announced that entertainer Howie Mandel will host its 2007 International ECHO Awards (www.dma-echo.org), which will take place on Tuesday, Oct. 16 at Chicago’s historic Union Station. In addition to honoring "the best of the best" direct marketing campaigns, gala attendees will be feted with a reception, dinner, and a night of dancing.

April 24, 2007
CALL FOR NOMINATIONS: DMANF'S 2007 NONPROFIT ORGANIZATION OF THE YEAR
Nominations due by June 1, 2007

April 16, 2007
DMA Reiterates Need for Data Security Legislation
DMA outlines principles it supports in letter to Senate leaders.

March 27, 2007
DMA Concerned by Court Ruling on Children s E-mail Registries
Utah law could undermine national standards set by the CAN-SPAM ACT.

March 19, 2007
DMA Comments on Postage Rate Decision
Good News for Catalogs, But Nonprofits Ignored

March 16, 2007
DMA Cautions House on Spyware Bill
Seeks Balanced Protections for Consumers and Legitimate Businesses

March 2, 2007
DMA Calls on Members to Protest Exorbitant, Unexpected Postage Rate Recommendations
Analysis shows postage costs for catalog mailings could increase by as much as 40 percent in some instances.

February 26, 2007
DMA Comments on PRC s Postal Rate Case Recommendations
Average 7.6 percent increase proposed for all mail classes.

February 22, 2007
New Interactive DMA Tool Helps Marketers Address Environmental Concerns
Ideas and strategies to consider when developing internal environmental goals and public environmental policies.

February 9, 2007
DMA Offers Resources for National Consumer Protection Week
Urging Americans to “Read Up and Reach Out: Be an Informed Consumer” to help prevent fraud and identity theft.

February 5, 2007
GRAD SCHOOLS SEND CANDIDATES TO EXPLORE DIRECT MARKETING
DMEF hosts intensive immersion seminar in direct marketing.

January 30, 2007
DMA Ethics Committees Call Attention to Non-Compliant Companies
Four companies not in compliance with DMA’s self-regulatory Guidelines for Ethical Business Practice.

January 26, 2007
DMA Nonprofit Federation Honors Larry May
CEO of Direct Media Inc. has been selected as the 2007 recipient of DMANF Max L. Hart Nonprofit Achievement Award.

January 9, 2007
DMA Selects Steven K. Berry to Lead Government & Consumer Affairs Efforts
Washington veteran to take on key leadership role in DMA's Washington operations.

January 5, 2007
DMA Praises Introduction of Internet Tax Moratorium Bill
Bill would permanently extend moratorium on internet taxation.

January 3, 2007
DMA Applauds Signing of US SAFE WEB Act
New law will help protect consumers from spam, spyware and Internet fraud.

December 20, 2006
President Bush Signs Postal Reform Bill
New law will allow Postal Service to remain competitive for the 21st century.

December 20, 2006
Still Time to Register for DMA Nonprofit Federation 2007 Annual Washington Nonprofit Conference
“Tools for Future Fundraising: Expect the Unexpected”

December 19, 2006
FTC Grants DMA Petition
Commission Extends Policy on Abandoned Calls Until New Rulemaking Completed

December 15, 2006
DMANF Urges Federal Workers to Continue to Support CFC Charities

December 9, 2006
DMA Praises Congress for Bipartisan Action on Postal Reform
Legislation passes in House and Senate; awaits President's signature.

November 15, 2006
DMA Announces Improvements to Preference & Suppression Services
New and existing services that help marketers improve list management, save resources, and build stronger relationships.

October 31, 2006
DMA Nonprofit Federation Hosts 2007 Washington Nonprofit Conference
“Tools for Future Fundraising: Expect the Unexpected”

October 31, 2006
DMANF Seeks Nominations For Max L. Hart Nonprofit Achievement Award
Recognizing outstanding achievement by an individual within the nonprofit community.

October 24, 2006
DMA Announces Improvements to Preference Services
Lower Fees, Caregiver Access Improve Service to Consumers

October 24, 2006
DMA Refers GetItFree.net to the Federal Trade Commission
DMA's Committee on Ethical Business Practice, acting has referred consumer compalaint about GetItFree.net to federal and state law enforcement agencies.

October 16, 2006
DMA BOARD ELECTS NEW OFFICERS; EIGHT DIRECTORS ELECTED AT ANNUAL BUSINESS MEETING
Bookspan Chief Executive Officer Markus Wilhelm was elected DMA chairman of the board

October 16, 2006
DMA HELPS CONSUMERS FIGHT BACK AGAINST IDENTITY THEFT
New campaign calls on direct marketing community to help consumers deter, detect, and defend against identity theft.

October 16, 2006
DMA LAUNCHES JOB BANK
Marketing Job Bank matches marketing employers and qualified candidates.

October 16, 2006
GOVERNOR SENDS WELCOME TO DMA06 ATTENDEES
California Officials Recognize ‘The Power of Direct’

October 16, 2006
INTERACTIVE LEADERS JOIN DMA INTERACTIVE MARKETING ADVISROY BOARD (IMAB)
Members from Microsoft, Google,Yahoo, eBay & Advertising.com and Others Drive DMA’s Interactive Marketing Policy, Programming Efforts

October 3, 2006
DMA Pleased With Proposed Change to Telemarketing Rule
FTC responds to DMA petition safe harbor for abandoned calls.

September 29, 2006
DMA Calls On UPS to End Stalemate on Postal Reform
Greco says "What is Brown Doing to You?"

September 28, 2006
DMA Nonprofit Federation Calls on Congress to Pass Postal Reform
DMANF is urging members of Congress to complete work on postal reform legislation.

September 28, 2006
DMA Urges Congress to Pass Postal Reform
DMA is calling on members of the House and Senate to make sure final legislation is passed before the 109th Congress adjourns.

September 25, 2006
DMA Calls for Continued Movement on Postal Reform
Fight Over Parcel Rates Threatens to Derail Legislation

May 21, 2003
"SUPERMARKET GURU" PHIL LEMPERT TO DELIVER TUESDAY KEYNOTE AT ANNUAL CATALOG CONFERENCE

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